“The Heart of your Strategy” article summary Grand Canyon University: MKT 450 ‘The Heart of your Strategy’ article deals with how an industry can increase its sales in market and get better revenue as compare to its competitive industries. In this article the customer loyalty factor has been considered as one of the strategy of business. Customer Loyalty deals with giving customers what they actually want in their product and how a company can fulfill the customers’ needs by giving them
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technology (IT) in the world of business process improvement can take many forms. From an automation standpoint‚ no one knows more about the subject than the IT professionals within an organization. From the business unit perspective‚ no one knows more than the department professionals. The article selected for this analysis is titled "Whose is Process Improvement Anyway?" by Meridith Levinson. It describes two separate organizations that utilize IT in their business process improvement strategies
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(2010). The Business Case for Corporate Social Responsibility: A Review of Concepts‚ Research and Practice. International Journal of Management Reviews‚ Blackwell Publishing Ltd and British Academy of Management‚ pp. 88-105 In “The Pyramid of Corporate Social Responsibility: toward the Moral Management of Organizational Stakeholders”‚ Archie B. Carroll focuses on studying the nature of corporate social responsibility (CSR) and explains its component parts. He structures his article by first creating
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Two articles on international business relationship The economic resource in the world is limited; however‚ the demand for the people is unlimited. The people have to make economic decisions in order to allocate the resource in the world efficiently to maximize their needs. In order to use the economic resource effectively‚ people are required to increase the productivity to reach the desire in the society. In the view point of international business‚ a better resource allocation is carried out
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Outsourcing Many companies outsource to different countries to pay lower labor costs‚ avoid paying benefits‚ and avoid bureaucratic policies in United States. In a Bloomberg Business Week article entitled “Outsourcing: A Passage out of India”‚ in this article John Helyar describes the increase of outsourcing facilities in Latin America and Europe. Companies are now offshoring a wide range of white collar services‚ including IT‚ payroll‚ finance‚ and accounting. One of the advantages is keeping
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„Strategy as Simple Rules“ by Kathleen Eisenhardt and Donald Sull A) Article Summary Basically the article describes how and why companies like Yahoo‚ AOL or Enron use simple rules in rapidly moving markets. In the past companies were able to apply complex strategies due to a simple business landscape and stable markets‚ but nowadays most markets are not stable any more. Markets are fast moving and so complex themselves that companies are forced to react and to simplify their strategies.
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Article Review Theory of the Business In an organization “what to do”’ is becoming a challenge for managers; a company enjoying long term success may one day find itself in a crisis. It also occurs outside international businesses such as in labour unions‚ hospitals etc. The root cause for a crisis is - not that things are being done poorly‚ but wrong things are being done. There are also cases where the right thing is done – but fruitlessly. These are the assumptions that shape any organisation’s
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1. Globalization and International Business What is globalization? Globalization refers to the widening set of interdependent relationships among people from different parts of a world that is divided into nations. The term also refers to the integration of world economies through the reduction of barriers to the movement of trade‚ capital‚ technology‚ and people. Throughout history‚ human contacts over ever-wider geographic areas have expanded the variety of available resources‚ products‚ services
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Business Ethics Summary Chapter 1 -‐ 5 Chapter 1: Introducing Business Ethics Business Ethics is the study of business situations‚ activities‚ and decisions where issues of (morally) right and wrong are addressed. -‐ Overlap between ethics and law. Law is essentially an institutionalization or
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Coursework Header Sheet198058-165 | | Course | BUSI1314: Business Ethics | Course School/Level | BU/UG | Coursework | Portfolio | Assessment Weight | 40.00% | Tutor | W Vandekerckhove | Submission Deadline | 05/11/2012 | Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in
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