Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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Case Study #1 Subway Sandwich Shop Analysis Case Study One Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry‚ competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965‚ with a $1‚000 investment a new venture was born. Fred DeLuca
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population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated sixteen submarine sandwich shops throughout Connecticut. In 2011 the population was at around 8‚244‚910 and about one out of every 36 people
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coming in which‚ in turn is reflecting negatively on the Sandwich Blitz. The errors that are being made will eventually roughen their reputation‚ along with the possibility of having to shut down the business. Customers have become to expect certain customer quality product and an overall good customer experience. This is what the Sandwich Blitz based their business motto on‚ without it customers will no longer choose to visit the Sandwich Blitz. The other situation of concern is the amount of
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The Sandwich Factory A) Today everyone wants to be something‚ they want to achieve something. They want to be successful and have an important and interesting job but some people don’t get that far. They end up working in factories‚ acting like machines hour after hour‚ doing meaningless repetitive tasks and losing their individuality. In Jason Kennedy’s short story “The Sandwich Factory” we are introduced to just such a guy who works like a machine in a factory doing the same thing every single
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SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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market. There are three different types of enterprises that are active in the market: branded fast-food restaurants‚ independently owned businesses and traditional takeaway outlets. The major chains in the UK are Greggs‚ McDonald’s‚ Burger King‚ Subway‚ Domino’s Pizza‚ Kentucky Fried Chicken (KFC) and Pizza Hut. In spite of the economic crisis‚ the overall fast-food and home-delivery industry has remained resilient. The good value and convenience that this type of restaurant offers makes it popular
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1 INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain‚ Fred De Luca‚ started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30‚000 Subway restaurants in 88 countries worldwide and it is the world‟s
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Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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The Sandwich Generation: A Review of the Literature LeaAnne DeRigne‚ MSW‚ PhD‚ Stephen Ferrante‚ MSW ABSTRACT Many Americans balance dual caregiving responsibilities for both children and aging family‚ dubbed the “sandwich generation.” Between 1 out of 8 and 1 out of 11 households with an adult aged 30 or older is comprised of dual-earner‚ sandwiched generation couples. There are psychological‚ physical‚ employment‚ and financial outcomes of balancing multiple caregiving duties. The literature
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