Subway Demographic Analysis

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Henna Hirani
MRKT 1311.P01
4 October 2012
Demographic Analysis
New York City is the most populous city in the United States and is more than twice the size of Los Angeles, which is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point, the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport, Connecticut in August 1965 and the founder was Fred DeLuca. By 1974, he owned and operated sixteen submarine sandwich shops throughout Connecticut. In 2011 the population was at around 8,244,910 and about one out of every 36 people lived in New York City itself. Over 3 million residents are foreign born and two million altogether are under the age of eighteen. This city contains over two fifths of New York State’s entire population. New York City in New York has a land area of about 468.5 square miles which out of the state as a whole is 47,126.40 square miles from the 2010 census. The people per square mile in 2010 was about 27,012.5 in the city. The education level in New York City resides around one third of the population who are 25 and over having a bachelor’s degree or higher and that is 33.3 percent; high school graduation percentage was around 79. Also in New York itself is the nations largest importer of college students who among freshmen in college leave their state to attend a university in New York because of its high education level. Also about 594,000 students were enrolled in New York City higher education institutions as of the 2000 census and this is the highest number of an city altogether in America. From the gender population altogether in New York City, are approximately 375,000 more women than men. The average commute for these New Yorker is nearly...
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