What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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Location : Docklands Description : It is a fine dining restaurant located in the heart of Docklands where you can enjoy your dining with the perfect view. Fork and Knife restaurant offers wide range of seafood and steak with your selection of your favourite wine. We provide special dietary needs food‚ booking in advanced is required. Mouth watering desserts are also available to finish up your dining experience with us Fork and Knife restaurant. Reservation is required due to the limited seats. Business
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Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian‚ seafood‚ steak); the cuisine (e.g. Italian‚ Chinese‚ Indian‚ French‚ Thai) and/or the style of offering (e.g. tapas bar‚ a sushi train‚ a tastet restaurant‚ a buffet restaurant or a yum cha restaurant). Beyond this‚ restaurants may differentiate themselves on factors including speed (see fast food)‚ formality‚ location‚ cost‚ service‚ or novelty themes (such as
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Can I make you some sandwiches? Clyde was walking around town one day with his friends. They were all extremely hungry. Then Nick suggested he knew the perfect place to fill the rumbling stomachs. Subway! This restaurant pleases all of its customers because of its delicious selections‚ nutritious menu‚ and excellent staff. It is extremely satisfying. Because of its delectable choices‚ this eatery fulfills their clients’ wants and needs. With all of the subs they have you can choose any topping
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The Subway sandwich chain is the largest restaurant operation in the world‚ as determined by the number of locations. Subway has been gaining on other fast-food restaurants such as McDonald’s for years. It’s smaller format costs less to open and operate than other chain restaurants and lets it squeeze into heavily trafficked locations places such as McDonald’s might bypass. In its clarity‚ simplicity‚ and achievability‚ the Subway restaurants have one of the best mission statements in the U.S.
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of enterprises that are active in the market: branded fast-food restaurants‚ independently owned businesses and traditional takeaway outlets. The major chains in the UK are Greggs‚ McDonald’s‚ Burger King‚ Subway‚ Domino’s Pizza‚ Kentucky Fried Chicken (KFC) and Pizza Hut. In spite of the economic crisis‚ the overall fast-food and home-delivery industry has remained resilient. The good value and convenience that this type of restaurant offers makes it popular among consumers in the UK. When eating
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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For years‚ Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically‚ Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps‚ the patron earned a free meal. Unfortunately‚ Subway had to discontinue the Sub Club‚ much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting
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Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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THE HISTORY OF SUBWAY In 1965‚ Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck
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