Italian Bmt Subway

Only available on StudyMode
  • Download(s) : 58
  • Published : May 27, 2013
Open Document
Text Preview
THE HISTORY OF SUBWAY

In 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education, a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner, and a business relationship was forged that would change the landscape of the fast food industry.

The first stores was opened in Bridgeport , Connecticut in August, 1965. After that Fred DeLuca and Dr. Peter Buck has set their first goal of having 32 stores opened within 10 years. Fred soon learned the basics of running a business as well as the importance of serving a well-made , high quality product , providing excellent customer service, keeping operating costs low and finding great location for their new branches. These early lessons continue to serve as the foundation for successful SUBWAY restaurants around the world. (Subway History 2009, Subway Studentguide)

From a lot of subway sandwiches product I would like to choose the Italian B.M.T sandwiches because it is recorded as the most famous and delicious sandwiches. Italian B.M.T has its own history. The acronym B.M.T stands for Biggest, Meatiest, and Tastiest. In the early days of SUBWAY restaurants, it was a promotion that was based on the Brooklyn Manhattan Transit system in New York City that went along with the subway theme. (Subway Frequently Ask Questions -FAQ ,2009)

1. NAME OF THE BRAND : SUBWAY SANDWICHES & SALADS

2. HEADQUARTER ADDRESS : 325 BIC DRIVE,
MILFORD,
CONNECTICUT 06461-3059,
USA.
HEADQUARTER
CONTACT NUMBER : (203)877-4281 OR 1-800-888-4848

(Subway HQ, 2009 )

BRANCHES :

As SUBWAY restaurant has been franchised their product all over the worldwide country making them as leader in the global development of the quick service restaurant industry. Since 47 years SUBWAY operates in global and until now keep on improving their products and spread their franchised, now in 2012 SUBWAY has been located in 99 countries with 37,984 numbers of restaurants all over the world. This achievement can be interprets in the table below showing how efficiently they enter the global market.

TABLE 1.1 : NUMBER OF STORES IN EACH COUNTRY LISTED AS SUBWAY FRANCHISEE

COUNTRY| NO.OF STORES|
AFGHANISTAN| 2|
ANTIGUA AND BARBUDA| 2|
ARGENTINA| 74|
ARUBA| 6|
AUSTRIA| 9|
AUSTRALIA| 1346|
BAHAMAS| 7|
BAHRAIN| 14|
BARBADOS| 1|
BELGIUM| 17|
BOLIVIA| 10|
BRAZIL| 971|
BULGARIA| 24|
CANADA| 2843|
CAYMAN ISLANDS| 6|
CHILE| 34|
CHINA| 343|
COLOMBIA| 86|
COSTA RICA| 49|
CURACAO| 8|
CYPRUS| 2|
CZECH REPUBLIC| 10|
DENMARK| 8|
DOMINICA| 2|
ECUARDO| 16|
EGYPT| 5|
EL SALVADOR| 35|
FINLAND| 99|
FRANCE| 387|
GERMANY| 602|
GREECE| 1|
GRENADA| 3|
GUAM| 12|
GUATEMALA| 42|
HONDURAS| 22|
HONG KONG| 28|
HUNGARY| 12|
ICELAND| 23|
INDIA| 302|
IRELAND| 98|
ISLE OF MAN| 2|
ISRAEL| 4|
ITALY| 13|
JAMAICA| 3|
JAPAN| 378|
KUWAIT| 56|
JORDAN| 9|
LEBANON| 4|
LIECHTENSTEIN| 1|
LUXEMBOURG| 13|
MACAU| 2|
MALAYSIA| 112|
MALTA| 3|
MARSHALL ISLANDS| 1|
MANTINIQUE| 3|
MEXICO| 621|
NETHERLANDS| 112|
NEW ZEALAND| 245|
NICARAGUA| 11|
NORTHEN MARIANA ISLAND| 3|
NORWAY| 17|
OMAN| 13|
PAKISTAN| 36|
PANAMA| 41|
PERU| 9|
PHILIPPHINES| 10|
POLAND| 60|
PORTUGAL| 13|
PUERTO RICO| 205|
QATAR| 16|
ROMANIA| 6|
RUSSIAN FEDERATION| 453|
ST.KITTS AND NEVIS| 1|
SAINT LUCA| 2|
ST.VINCENT AND GRENADINES| 2|
SAUDI ARABIA| 54|
SINGAPORE| 102|
SINT MAARTEN| 6|
SLOVAKIA| 9|
SOUTH AFRICA| 14|
SOUTH KOREA| 55|
SPAIN| 42|
SURINAME| 1|
ST.MARTIN| 1|
SWEDEN| 108...
tracking img