Introduction to Marketing Assessment | Niche Market | | Niche‚ noun: a distinct segment of a market. A niche market is built in the market and focus on a specific product. So the market niche defines the specific product features aimed at their satisfying specific needs in market‚ and price range‚ production quality‚ as well as the demographics that is to be impacted. (wikipedia‚ 2007) Niche market is a more narrowly defined group which basis on getting interests. In a nutshell‚ niche marketing
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a project report on THE DIAMOND INDUSTRY AND INVESTMENT OPPORTUNITIES SUBMITTED BY ESHA PAREKH T.Y.B.M.S. [SEMESTER V] DIV.: A ROLL NO.: 35 ACADEMIC YEAR 2011 – 2012 UNDER THE GUIDANCE OF PROF. GOVIND SOWANI DATE OF SUBMISSION 15TH SEPTEMBER 2011 SVKM’s NARSEE MONJEE COLLEGE OF COMMERCE AND ECONOMICS Vile Parle (w)‚ Mumbai - 400 056 Submitted to University of Mumbai DECLARATION I‚ Ms. ESHA PAREKH‚ of SVKM’s Narsee Monjee College of Commerce
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Capital market OF Bangladesh 1. Introduction A capital market is a market for securities (debt or equity)‚ where business enterprises (companies) and governments can raise long-term funds. It is defined as a market in which money is provided for periods longer than a year‚ as the raising of short-term funds takes place on other markets (e.g.‚ the money market). The capital market includes the stock market (equity securities) and the bond market (debt). Financial regulators‚ such
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The Indian money market is "a market for short-term and Long term funds with maturity ranging from overnight to one year and includes financial instruments that are deemed to be close substitutes of money."[1] It is diversified and has evolved through many stages‚ from the conventional platform of treasury bills and call money to commercial paper‚ certificates of deposit‚ repos‚ FRAs and IRS more recently. The Indian money market consists of diverse sub-markets‚ each dealing in a particular type
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Definition: The market where transactions of money and financial assets are accomplished for short time is called money market. On the other end‚ capital market is meant that market where transactions of money and financial assets are occurred for a long period. * Institutions: Important institutions operating in the’ money market are central banks‚ commercial banks‚ acceptance houses‚ non bank financial institutions‚ bill brokers. Important institutions of the capital market are stock exchanges
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Market penetration Depth of sales of a particular product in a given market. The deeper the penetration‚ the higher the volume of product sales. In order to expand the sales of current products in markets where their products are already being sold‚ marketers utilize market penetration strategies such as cutting prices‚ increasing advertising‚ obtaining better store or shelf positions for their products‚ or innovative distribution tactics. Market penetration (existing markets‚ existing products):
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CHAPTER 2 Market Study A. Market Environment The target market of the restaurant are the students‚ office workers‚ jeep and tricycle drivers‚ and other people in Paombong who would like to eat hot dishes before going to their school or work. This will provide them delicious and healthy breakfast and snacks everyday. The menus have affordable price that will make every hot dishes-lover buy the product. The hot dishes offered by the restaurant are not similar to the ordinary hot dishes sold on roads
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A REVIEW OF STUDIES CONDUCTED ON THE WEAK FORM OF THE EFFICIENT MARKET HYPOTHESIS ON EMERGING CAPITAL MARKETS Surabhi Kothiyal (2009B3A8360P) Vishnukaant Pitty (2009A4PS340P) 1 CONTENTS PAGE NO. 1. Introduction 3 2. On Emerging Markets … 5 3. Empirical Methods 8 3.1. Non-Parametric Tests 8 3.1.1. Kolmogrov Smirnov Goodness of Fit Test 9 3.1.2. Runs Test 9 3.2. Parametric Tests 10 3.2.1. Auto-Correlation Test 10 3.2.2. ADF (Augmented
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Nabil Amin‚ an American citizen was making wooden writing utensils as a hobby until Mel recognized Herb’s talent. Mel immediately ordered 250 pens and pencils of various styles to be displayed in his shop’s showcase. Within three months‚ the writing utensils were a hit! Herb Marks had never thought of marketing his talent‚ but Mel’s enthusiasm and the recent sales were enough to change his mind. With limited resources‚ Herb contacted three additional specialty shops within 100 miles. He explained
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attract their target customers. This can be done through market segmentation in order for the company to achieve their target. Market segmentation refers to a marketing concept which divides complete market into smaller segments. One market segment is totally distint from the other segment‚ therefore each company has to design a business tool or known as marketing mix that precisely matches the expectations of consumers in the targeted segments. All together‚ there are four basic market segmentation-strategies
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