market study
CHAPTER 2
Market Study
A. Market Environment
The target market of the restaurant are the students, office workers, jeep and tricycle drivers, and other people in Paombong who would like to eat hot dishes before going to their school or work. This will provide them delicious and healthy breakfast and snacks everyday. The menus have affordable price that will make every hot dishes-lover buy the product. The hot dishes offered by the restaurant are not similar to the ordinary hot dishes sold on roads. There are ingredients that is exclusively used by the cooks to make them special. This will be done to make the customers distinguish the benefits they will have if they chose to buy to the restaurant.
B. Supply and Demand Analysis
The ingredients that are going to use will be bought locally. They are already available in the market of the nearer city and municipalities where the restaurant will be built. But still, there are factors that might affect the product supply. First of which is if it is not the harvest season of the needed vegetables in the menus of the restaurant. It will probably affect the price of the vegetables. Thus, lesser profit will be gained. Another is if there will be a shortage of the supplies in the market because of typhoons and other calamities. This will affect the production of the product offered by business.
C. Survey Results
The survey conducted by the proponents tells that most of the expected buyers love eating hot dishes. Lugaw ranked first followed by carbonara, sopas, ginataang bilu-bilo, spaghetti, champorado, mami, ginataang mais, sotanghon and pansit. Ginataang munggo and palabok as well as drinks to be offered were suggested. Ninety percent of them wanted to serve it in bowls rather than in those traditional pots.
When it comes to the business name, only twenty five percent said that it is excellent. This is the reason why the proponents decided to change the business name and make it better.
The expected buyers are
Market Study
A. Market Environment
The target market of the restaurant are the students, office workers, jeep and tricycle drivers, and other people in Paombong who would like to eat hot dishes before going to their school or work. This will provide them delicious and healthy breakfast and snacks everyday. The menus have affordable price that will make every hot dishes-lover buy the product. The hot dishes offered by the restaurant are not similar to the ordinary hot dishes sold on roads. There are ingredients that is exclusively used by the cooks to make them special. This will be done to make the customers distinguish the benefits they will have if they chose to buy to the restaurant.
B. Supply and Demand Analysis
The ingredients that are going to use will be bought locally. They are already available in the market of the nearer city and municipalities where the restaurant will be built. But still, there are factors that might affect the product supply. First of which is if it is not the harvest season of the needed vegetables in the menus of the restaurant. It will probably affect the price of the vegetables. Thus, lesser profit will be gained. Another is if there will be a shortage of the supplies in the market because of typhoons and other calamities. This will affect the production of the product offered by business.
C. Survey Results
The survey conducted by the proponents tells that most of the expected buyers love eating hot dishes. Lugaw ranked first followed by carbonara, sopas, ginataang bilu-bilo, spaghetti, champorado, mami, ginataang mais, sotanghon and pansit. Ginataang munggo and palabok as well as drinks to be offered were suggested. Ninety percent of them wanted to serve it in bowls rather than in those traditional pots.
When it comes to the business name, only twenty five percent said that it is excellent. This is the reason why the proponents decided to change the business name and make it better.
The expected buyers are