Year 2011-2012 Marketing Plan 1226866 Word count: 3130 Brunel University Brunel Business School Uxbridge‚ Middlesex UB8 3PH United Kingdom Tel: +44 (0) 1895 267007 Fax: +44 (0) 1895 269865 TABLE OF CONTENTS 1. Introduction 1 2. cORPORATE OBJECTIVES 1 3. MARKET OVERVIEW 1 4. MARKET AUDIT 3 4.1. Marketing Mix 3 4.2. SWOT Analysis 4 4.3. PESTEL Analysis 5 4.4. Porter’s 5 force 7 5. ASSUMPTIONS 8 6. MARKETING OBJECTIVES AND STRATEGIES FOR NEW OR MODIFIED PRODUCT
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I.J.E.M.S.‚ VOL.2(2) 2011: 71-80 ISSN 2229 -600X IMPACT OF RECESSION ON TOURISM INDUSTRY Sherwood College of Professional Management‚Lucknow ABSTRACT Tourism industry has contributed enormously in the flourishing graph of India ’s economy by attracting a huge number of both foreign and domestic tourists travelling for professional as well as holiday purpose. Terror threat‚ swine flu scare and hike in air fares and above all the great economic depression hit the tourism sector hard in 2009
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CONTENTS PAGE 1. – Introduction_________________________p. 3 2. – Application__________________________p. 4 2.1. - Easy Jet profile__________________p. 4 2.2. - PESTEL Analysis__________________p. 4 2.3. - Porters Five Forces________________p. 5 2.4. – SWOT__________________________p. 7 3.0. - The Challenge_______________________p. 7 4.0. – Recommendation____________________p. 8 5.0. – References_________________________p. 8 1. - INTRODUCTION According to Boddy
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http://www.economist.com/node/14447276 LVMH in the recession The substance of style The world’s biggest luxury-goods group is benefiting from a flight to quality‚ but the recession is also prompting questions about the company’s breadth and balance Sep 17th 2009 | Paris | from the print edition * * Bloomberg “THERE are four main elements to our business model—product‚ distribution‚ communication and price‚” explains an executive at LVMH‚ the world’s largest luxury-goods group. “Our
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Due to the break-up of the sensor production monopoly‚ Andrews has decided to take this opportunity to differentiate the company from its competitors by focusing our resources and expertise towards two market segments while still maintaining some presence in the three remaining segments. By focusing on just two categories we ensure that our resources are not spread too thin‚ while at the same time‚ ensuring that we are taking advantage of profits in all markets and not wasting the equipment and resources
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Australia going into recession Submitted to Submitted by Bhagwant Virk What is recession? Recession is a significant decline in economic activity mainly a decline in GDP of an economy for two or more successive years. Recession results in major sink in stock market‚ real income ‚industrial production‚ employment opportunities and real estate. What Causes recession? 1. Any economy typically goes to recession for six months extending to two years. 2. A recession normally takes place when consumers
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Applied Research 13 March 2013 Economic Recession Affects Present and Future of Luxury Hotels This paper will discuss how economic recession affects present and future of luxury hotels. Society has been affected on all levels by the economic recession beginning around 2007 2008‚ including the hotel industry. Through this economic recession‚ the industry has seen the effects on business and leisure travel. While corporate travel has been more affected by the recession‚ leisure travel to luxury hotels has been affected in
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How Does The Current Global Economic Recession Compare To The Great Depression? The Global Economic Recession and the Great Depression are the fallout of the exact same economic phenomenon and are only different in a few respects. Each period is marked by a massive run up in asset prices followed by a tremendous deflationary pressure that has sent both debt and equity markets into turmoil . The Great Depression saw the Federal Reserve do little to ‘save’ the economy because their policy actions
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The recent economic recession faced by not only the United States‚ but also major countries across the globe‚ has made it tough for businesses to keep operating at a profitable level and forced many to downsize their personnel or to even go bankrupt. In fact‚ this tough economic period has caused consumers‚ whether they are manufacturers buying raw material or an average person buying food at the grocery store‚ to be a lot more conservative with regards to their needs and spending. Consequently the
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Impact of recession on consumer behaviour Introduction Economy of the countries changes all the time. Current economic crisis in United Kingdom is having an impact on consumers and their behaviour. During recession consumers choose carefully the products they buy and shops they use. The quality of the products is important but saving money is essential during recession. More retailers are trying to turn their businesses into more ethical and environmental aware stores as this seems like an
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