Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive
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consists of human‚ environmental‚ and talent sustainability” (Pepsi Co.). Since 1898‚ Pepsi Co. has been satisfying the thirst of people all over the world. The history‚ corporate governance‚ culture‚ and management philosophy of Pepsi Co.‚ is what has made this Corporation prosper for the last 112 years. Pepsi Co. thrives through its financial stability. To learn more about Pepsi Co.‚ we will need to start back in 1898 when Pepsi Co. first became. Return on Asset Ratio: Return on assets measures
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Jerome Weston The Progressive Era The Progressive Era‚ which lasted from the 1890s to the 1920s‚ was an age of reform‚ the nation’s response to the industrial revolution. Its effects touched virtually all Americans and transformed the role of government in American society. Although some areas of American life‚ namely‚ racial issues and women’s rights‚ were neglected during the progressive age‚ the groundwork was laid for future reforms in those areas and others. During the
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The Progressive Era Progressivism is an umbrella label for a wide range of economic‚ political‚ social‚ and moral reforms. These included efforts to outlaw the sale of alcohol; regulate child labor and sweatshops; scientifically manage natural resources; insure pure and wholesome water and milk; Americanize immigrants or restrict immigration altogether; and bust or regulate trusts. Drawing support from the urban‚ college-educated middle class‚ Progressive reformers sought to eliminate corruption
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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Progressive Era and the New Deal. Rapid changes after the Civil War brought on a need for economic‚ social and political reforms. Before the Progressive Era and the New Deal‚ the federal government took a very hands-off approach and had little involvement in‚ and little care for the welfare of the American people. With the Progressive Era and the New Deal‚ the federal government became more involved and responsive to the public and implemented many revisions and reforms. The Progressive Era was a time
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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word “pill” took on a much more literal meaning. This “Steroid Era” would end abruptly in 2007 with the publication of an independent report commissioned by Major League Baseball in which United States Senator George Mitchell uncovered wide-spread and pervasive abuse of performance enhancing drugs in the sport (Mitchell‚ 2007). The Mitchell Report confirmed the suspicions of many fans that the game had been tainted and the Steroid Era is looked upon as a blight on Major League Baseball
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There are three specific periods of policing that the 19th and 20th centuries embraced: political era‚ reform era‚ and community era. During the political era (1840s-1930s) the functions of law enforcement were controlled by the local politicians. This era was characterized by five points--authority was coming only from politicians and the law‚ it was a very broad social service function‚ the organizational design was decentralized‚ law enforcement had a very intimate relationship with the community
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revolutionary men that has had an impact on electronic devices is Steve Jobs. Brashares states that Steven Paul Jobs was born on February 24‚ 1955. He was adopted as a small baby by Paul and Clara Jobs of Mountain View‚ California. Jobs grew in a ranch-style house with his parents and younger sister‚ Patricia (Brashares). It takes one man to make a considerable difference in the world‚ for one may not know the talent that stands within. Steve Jobs has made the Apple Company a success through his innovative
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