Since they entered the snack food market in 1919‚ Hostess introduced their classic Hostess CupCake and their famous Twinkies‚ which were invented in 1930 and became their best-selling snack cake. Less than a century later‚ Hostess filed for Chapter 11 bankruptcy protection in 2004. Hostess managed to fend off the temptation to sell and emerged from bankruptcy in 2007. However‚ in an article detailing Hostess’s recent past Steven Bertoni explains‚ “After over a decade of failing health that saw two
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1.) What is Sift Cupcake and Dessert Bar’s present strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that Sift is taking? Explain. Sift made a decision to diversify their products from not only cupcakes‚ but to a more traditional desert style menu to reach a broader market. Incorporated a marketing strategy that includes promoting business through various platforms such as radio and social media outlets. Participates in
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About Cupcakes The cupcake evolved in the United States in the 19th century‚ and it was revolutionary because of the amount of time it saved in the kitchen. There was a shift from weighing out ingredients when baking to measuring out ingredients. According to the Food Timeline Web‚ food historians have yet to pinpoint exactly where the name of the cupcake originated. There are two theories: one‚ the cakes were original cooked in cups and two; the ingredients used to make the cupcakes were measured
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1101‚ Tuesday 10:00am-12:50pm 08 October 2013 Speech Category: Informative Speech Title of Speech: Cupcake Diaries General Purpose: Informative Specific Purpose: By presenting this speech I plan to explain how cupcakes are made‚ where they originated from‚ and different themes and decorations they may have. INTRODUCTION: Attention Step: We all know how wonderful and delicious cupcakes are. Now let’s have a little fun and learn more about something we all know as fun and tasty. Before we
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The Industrial Revolution began in England in the late 1700’s. The Industrial Revolution was a time of new inventions‚ products‚ and methods of work. Communication and Banking in the Industrial Revolution Communication became easier during the Industrial Revolution with such inventions as the telegraph. In 1837‚ two Brits‚ William Cooke (1806-1879) and Charles Wheatstone (1802-1875)‚ patented the first commercial electrical telegraph. By 1840‚ railways were a Cooke-Wheatstone system‚ and in 1866
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Case Study 3: Sprinkles: Leading a Sweet Trend Candace and Charles Nelson are the co-owners of Sprinkles‚ a cupcake-only bakery. Candace and Charles have proven that high-end ingredients in a very stylish setting‚ can challenge the low-carb food craze and get people to stand in lines that stretch out the door and around the block. Sprinkles got their big break when Oprah Winfrey had Candace bring 300 cupcakes that were featured on Breakfast with Oprah‚ which led to national recognition basically
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Management CS CH 6 Sprinkles 1) In this case‚ Candace and Charles Nelson displayed many characteristics associated with entrepreneurs such as‚ self-confidence‚ tolerance for ambiguity‚ high energy levels‚ and share a desire for independence. Candace and Charles displayed confidence by believing in them and in their cupcake business and made the decision to quit their lucrative careers to pursue the uncertainty of the cupcake only bakery. Their confidence could be tied in with their
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Introduction I conducted extensive market research and I have considered this project‚ because I found in my survey that having a cup cake shop is a lucrative business. The shop will specialise only in cupcakes. I have my own unique recipes. This is one of the things which is my strength. Not many people have their own unique recipes. To enable my business to prosper I have the notion of implementing special offers‚ which introduces the business to the customer. I am lucky enough to have found
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Features Market Size and Growth Rate Nationwide cupcake sales projected to rise another 20% between 2009 and 2014 Retail bakery sales expected to grow 8.1% per year on average through 2014 106 cupcakeries in the bay area Sift estimates net sales of around $961‚000 in 2010 Number of Rivals As of November 1‚ 2010‚ there were 106 cupcakeries in the bay area Hundreds of additional bakeries‚ dessert bars‚ and other commercial venues also selling cupcakes Grocery stores and big box in-store bakeries
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Johnny Cupcakes is a small company with fantastic vision. The decisions that have been made thus far seem to have all been good but the brand could make some changes that could make it even better. One way this can happen is by expanding and getting the brand name out to more of the public‚ especially the target market (trendy young adults). There needs to be more ways for people to connect with the brand and to make them feel like they are a part of it. Johnny Cupcakes is a unique brand and so are
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