"Springfield nor easters case recommendation" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Case Study Springfield Noreasters: Maximizing Revenue May 20‚ 2014 Lashenda Beauharnais AMBA 650 section 9040 Professor Boyle TABLE OF CONTENTS I. CASE SUMMARY 3 II. KEY ISSUES 4 III. ANALYSIS AND EVALUATION 4 IV. RECOMMENDATIONS 7 Appendix A: REFERENCES 13 I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team‚ The Noreasters‚ was recently introduced. The Noreasters baseball season is set to

    Premium Major League Baseball Baseball Minor league baseball

    • 905 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    After reading the case study on The Springfield Nor’easters‚ there are some key issues that really stuck out. The main issue was that Larry Buckingham‚ who was the marketing director for the Nor’easters‚ had to figure out how to sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as

    Premium Major League Baseball Baseball Minor league baseball

    • 567 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010

    Premium Major League Baseball Marketing Game

    • 3215 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Nor Easters Case Study

    • 1174 Words
    • 5 Pages

    is that of the customer profile about 39% of the population would be willing to go to at least one game a year. This allows the conclusion to be drawn that 21‚582 people will at least come once in the season. Buckingham needs at least 50% of the Springfield population to attend at least one game throughout the season to break even. Furthermore the research shows an good indicator of what customers are willing to pay for a ticket. Most customers are not willing to pay higher for premium seating and

    Premium Price Pricing Marketing

    • 1174 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Revenue Management and Pricing Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Question 1: Based on the survey‚ we determine the accumulated percentage of customers’ willingness to pay at each price. Since the demand differs as the price changes‚ we want to see by which combination we can maximize our profit. Assuming the population is 100 people‚ we multiply the accumulated percentage and the price to estimate our revenue: Therefore we get our initial estimate of

    Premium Revenue Poverty Mathematics

    • 776 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Springfield

    • 394 Words
    • 2 Pages

    Morales Springfield College Admissions Essay Within the first 5 minutes on the Springfield campus‚ on my way to the admissions tour‚ I came across a student who happened to be wearing New York Knicks apparel. We engaged in conversation about a previous nights game the Knicks played‚ as I happen to be a Knicks fan myself. A few minutes after arriving on campus‚ I felt like I had something in common with at least one person at Springfield College. Will Springfield be a good fit

    Free New York New York City Basketball

    • 394 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Springfield Nor’easters Group 9 Larry Buckingham‚ Marketing director for Nor’easters‚ a new Class A minor league baseball team in Springfield‚ Massachusetts had been to come up with the pricing strategy for tickets. Challenge for him is to achieve break even on the first year‚ also by handling the marketing strategies for the team‚ and all above the following. 1. Springfield is more economical‚ they are concerned about their spending. 2. Ticket revenue should be from mix of season tickets‚ group

    Free Major League Baseball Baseball Minor league baseball

    • 673 Words
    • 8 Pages
    Good Essays
  • Better Essays

    Springfield Nor'easters case

    • 2787 Words
    • 27 Pages

    Kevin Tame Business Research 2/23/2010 Springfield Nor’easters Case #1 Evaluate the research survey undertaken by the League Sports Association and by Larry Buckingham‚ Nor’easters marketing director. Consider each step in the process that led to the findings of the survey Buckingham started his research by using the League Sports Association survey done in 2005 and confirmed that families with school age children were more likely to attend sporting events. He also found that 73% of the audience

    Premium Price Revenue Pricing

    • 2787 Words
    • 27 Pages
    Better Essays
  • Satisfactory Essays

    ANSWER KEY 1. The budget at Springfield is an imposed “top-down” budget that fails to consider both the need for realistic data and the human interaction essential to an effective budgeting/control process. The President has not given any basis for his goals‚ so one cannot know whether they are realistic for the company. True participation of company employees in preparation of the budget is minimal and limited to mechanical gathering and manipulation of data. This suggests there will be little

    Premium Vice President of the United States Marketing Vice president

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Johnkingsley Obasi AMBA650-The Springfield Nor’easters Case Analysis. Introduction. The city of Springfield‚ Massachusetts were blessed with the basing of a baseball minor league franchise in their city. But the class A team is faced with great revenue generation challenges that will make or mar the organization. The new team might likely take advantage of the fact that closest sports franchised teams are all located 90 miles away from Springfield. This might create a ticket and concession

    Premium Minor league baseball Major League Baseball Baseball

    • 2884 Words
    • 12 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50