Case Study Springfield Nor ’easters: Maximizing Revenue May 20‚ 2014 Lashenda Beauharnais AMBA 650 section 9040 Professor Boyle TABLE OF CONTENTS I. CASE SUMMARY 3 II. KEY ISSUES 4 III. ANALYSIS AND EVALUATION 4 IV. RECOMMENDATIONS 7 Appendix A: REFERENCES 13 I. CASE SUMMARY Springfield is the third largest city in Massachusetts where the newly formed minor league baseball team‚ The Nor ’easters‚ was recently introduced. The Nor ’easters baseball season is set to
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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Case Analysis Grace Chan 996834207 Date Submitted: November 4th‚ 2010 Date Due: November 4th‚ 2010
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After reading the case study on The Springfield Nor’easters‚ there are some key issues that really stuck out. The main issue was that Larry Buckingham‚ who was the marketing director for the Nor’easters‚ had to figure out how to sell season tickets‚ regular tickets‚ and merchandise at their games. The Nor’easters were set to take their home field in Springfield Massachusetts‚ which is about 90 miles west of Boston. This in itself makes it difficult to sell tickets to minor league baseball games as
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Revenue Management and Pricing Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Question 1: Based on the survey‚ we determine the accumulated percentage of customers’ willingness to pay at each price. Since the demand differs as the price changes‚ we want to see by which combination we can maximize our profit. Assuming the population is 100 people‚ we multiply the accumulated percentage and the price to estimate our revenue: Therefore we get our initial estimate of
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is that of the customer profile about 39% of the population would be willing to go to at least one game a year. This allows the conclusion to be drawn that 21‚582 people will at least come once in the season. Buckingham needs at least 50% of the Springfield population to attend at least one game throughout the season to break even. Furthermore the research shows an good indicator of what customers are willing to pay for a ticket. Most customers are not willing to pay higher for premium seating and
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Morales Springfield College Admissions Essay Within the first 5 minutes on the Springfield campus‚ on my way to the admissions tour‚ I came across a student who happened to be wearing New York Knicks apparel. We engaged in conversation about a previous nights game the Knicks played‚ as I happen to be a Knicks fan myself. A few minutes after arriving on campus‚ I felt like I had something in common with at least one person at Springfield College. Will Springfield be a good fit
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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues The Springfield Nor’easters Executive Summary Springfield‚ Massachusetts is the new location for the Nor’easters Class A minor league baseball team. The Nor’easters baseball team chose Springfield because of the advantage of having the distance from any major league game venue. The owner of the team‚ Jimmy Mercante‚ needs the Nor’easters to bring in enough revenue to be able to run itself‚ other than some fixed expenses
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Directors A new Class A minor league baseball team called the Nor’easters is coming to Springfield‚ MA. News around town was that another professional sports team‚ the Falcons‚ was having trouble drawing revenue. Since the Nor’easters are a new team it’ll be challenging for them to draw fans. Springfield is located 90 miles away from Boston and is the third largest city in Massachusetts. Springfield had lost many high wage residents resulting in 3.6% drop in average wages since 1990. Median
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Flanders of Springfield Question 1) Suppose that Flanders decides to price at $100 and order 1200 sweaters. 3a. What is the contribution if demand is 600 sweaters? Revenue = (600*100)+(600*15) Cost = (1200*35) Profit = Contribution = Revenue – Cost 3b. What is the contribution if demand is 1‚200 sweaters? Revenue = (1200*100) Cost = (1200*35) 3c. What is the contribution if demand is 2‚400 sweaters? Revenue = (1200*100) Cost = (1200*35) There is nothing that can be done if
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Easter is one of the most important Christian festivals which is observed in March or April. On this day the Christians celebrate the resurrection of Jesus after his death by crucifixion which is believed to have happened during this time around 30-33 A.D. In Western Christianity‚ Easter always falls on a Sunday between March 22 and April 25. The following day this is an Easter Monday‚ a holiday in countries having predominant Christian tradition. In Western countries‚ Easter marks the end
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