argument “… why women ’s [sport] will never be as successful as men ’s‚ that is it isn ’t as fast‚ and is therefore less exciting”. (Female athletes want equality in all sports) Traditionally the women were seen as being passive and obedient to males‚ as well as appearing an attractive object and sport was not always conductive to this. Generally‚ men have dominated sport (Women in Sport) and will continue to through the lack of support for women sport. 4.0 GENDER ISSUES IN SPORT AND PHYSICAL ACTIVITY
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become a global village. It is media that has shrunk the world into a village. Telecommunication‚ TV‚ radio‚ and now computers have reduced distances and brought the countries of the world closer to each other. Free media is the integral part of democracy. It acts as the custodian of democracy and facilitates the decision-making process. It has become the voice of the masses. Indeed‚ it is instrumental in shaping the public opinion. A society with restricted media is just like stagnant water. Such
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effects of before and after the introduction of media to the community. The constant question which crops up on the effects of media is‚ will the exposure of youth to media violence cause increased levels of aggression and violent behavior. According to Huesmann (2001)‚ he said that the young adults may behave aggressively if they are exposed to media violence since young. Ones characteristics can be formed when they are young due to the exposure of media such as television‚ can determine what kind of
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In this book‚ we examine the history and business of mass media‚ and discuss the media as a central force in shaping our culture and our democracy. a. Critical process for investigating media industries and issues. i. Address key ideas including communication‚ culture‚ mass media‚ and mass communication. ii. Investigating important periods in communication history: the oral‚ Witten‚ print‚ electric‚ and digital eras. iii. Examine the development of a mass medium from emergence to convergence
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ADVERTISING IN SPORTS The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products‚ services‚ events‚ charities‚ and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most
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The business of sports is one of the fastest growing industries in the world. All over the globe‚ many people participate as players and spectators in a variety of sporting activities‚ creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing‚ which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or publicity-related
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Media Respected teachers and my dear friends‚ Assalam-u-Alaikum and a very Good Morning to all of you! I am Samara Irfan of OII‚ and to I am here for the debate. The topic that is given to me for the debate is “Media as abuse”. I don’t support this statement; I don’t think media as abuse. It is often said that the world has become global village. Telecommunication‚ radio and television and finally computer have reduced distance and brought the most countries aloes enough to each other. The media
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Departmental Papers (ASC) Annenberg School for Communication 2002 Globalization of Culture Through the Media Marwan M. Kraidy University of Pennsylvania‚ kraidy@asc.upenn.edu Follow this and additional works at: http://repository.upenn.edu/asc_papers Part of the International and Intercultural Communication Commons Recommended Citation Kraidy‚ M. (2002). Globalization of culture through the media. In J. R. Schement (Ed.)‚ Encyclopedia of communication and information (Vol. 2‚ pp. 359-363). New York
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TRADITIONAL MEDIA Mass media plays a crucial role in connecting the world of individuals. It has the ability to reach wide audiences with strong and influential messages which impact upon society. Television and Radio have been influential on people’s daily lives and routines‚ affecting the content and times that audiences watch and listen. The mass media has at least three important roles to play: to inform‚ to educate and to influence opinion. These distinctive features of traditional media have been
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Challenges Faced By Pakistani Media Pakistani media has got significant progress during the last decade‚ as it is moving forward it is also facing many challenges. Solution for these challenges is very important to reach the standards of ideal media situation. There are so many challenges Pakistani media is facing. One of the main challenges Pakistani media is facing is the control of media giants over the media. In this situation one person (whether politician or other person) is having may
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