1. Should Canyon Ranch engage in a personalization and CRM strategy? Why? Canyon Ranch should engage in a personalization and CRM strategy because this will enable them to consolidate all their customer data into a central view. Canyon Ranch currently has a decentralized IT infrastructure. A central view will allow them to aggregate the data they already collect and use this to address the different needs of the customers in the fastest and most effective manner. The use of CRM could also be
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(Welcome). By working off of the mission statement for HopeWell Ranch‚ our project mission is to provide an additional option for healing to better encompass the needs of our entire community. The Vision Statement “The love of Christ in action for hope‚ healing and purpose.” We wish to help those who cannot express their emotions through traditional methods‚ find healing through nontraditional therapies. Company Information HopeWell Ranch is a non-profit organization that specializes in the use of
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Executive Summary Canyon Ranch is the gold standard in destination spas and enjoys commanding rates that are much higher than other destination spas‚ but there are signs of increasing competition. Day spas are aligning themselves with medical professional and offered services in nutrition‚ homeopathy‚ physical therapy and general medical practice. Also some hospitals were starting to provide spa treatments and wellness centers with nutritionists. Canyon Ranch is now faced with questions as to how
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To Each His Own The review I chose to evaluate is of “The Girl with the Dragon Tattoo.” I found it on The New York Times website and Alex Berenson is the author. He wrote this review for all of the subscribers of The New York Times and for all of the readers who are interested in “The Girl with the Dragon Tattoo.” The author does a great job with voicing his opinion about the novel. However‚ the review of this fiction crime novel is not normally his cup of tea. Berenson graduated from Yale University
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The day was sunny and bright as I entered the iron arch. Rocky River Ranch it read. Little did I know that after walking through that arch my life would never be the same again. I was only 12 years old and I thought I was simply going to another summer camp. Rocky River Ranch is a little slice of heaven in the middle of the hill country in Wimberley‚ TX. I have grown up here and made lifelong friends. Through this all-girls camp I’ve also learned independence and gained a deeper appreciation for
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Canyon Ranch 1) SWOT Analysis Strengths: The first key strength of Canyon Ranch is its willingness to grow and innovate its business. Innovation is the key to any successful business. In the words of Peter Drucker‚ “the entrepreneur always searches for change‚ responds to it‚ and exploits it as an opportunity.” Without change‚ a business can become old and boring to the consumers‚ resulting in higher defection/churn rates. Another key strength of Canyon Ranch is its excellence in on site customer
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According to the case‚ we can found that the Canyon Ranch is one of the best resorts in US; it has enough long history and experience‚ also have their own special services. They also care about their customer very well. However‚ in the IT area‚ it still has space to improve. The first thing is to reduce the cost. Canyon Ranch has 2.5:1 staff-to-guest ratio‚ it also was the advantage in competition. But this will cost too much‚ Canyon Ranch can use the information technology to decrease the amount
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IMPORTANT NOTICE Please print and hand out your work to me before class HW Individual • Read the case Canyon Ranch p. 255-268. • Answer the following questions: – Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument‚ see book p. 245) – If your answer to the above question is yes then‚ what should Canyon Ranch destination resorts’ CRM initiative look like? • Limit your answers to one page (12 Font single-spaced)‚ add appendices‚ if necessary
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With an increase in the demand for natural beef‚ it is surprising that kosher options have been slow in coming but this month saw the launch of Tevye’s Ranch product line which offers affordable glatt kosher‚ grass fed‚ antibiotic-free organic beef. Tevya’s Ranch is importing their superior meat from Uruguay. A family company‚ the business is growing quickly as demand feeds sales for grass-fed beef‚ now available in many kosher markets nationwide and even online. For approximately $2 more per
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monthly per head fee. Once you get a reputation for paying your bills and taking good care of other people’s land‚ ranch lease opportunities will come to you. You won’t have to look for them. This is an excellent way for young prospective ranchers to get into the business without having to have a lot of capital. Don’t put more than 20% of your own capital into the ranch. Here is what it would look like (the figures are not meant to be “real” but they are meant to be “round” for simplicity
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