* Do you think Sonic would have grown as large as it did today if it had remained a sole proprietorship? Why or why not? * What were the advantages and disadvantages to sonic of each form of business ownership? * There have been lots of drive-in and fast food restaurants over time. In your opinion‚ what makes Sonic and other major franchises more successful than others? I personally do not think that Sonic wouldn’t have grown as large as they are now if they would have remained a proprietorship
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Executive Summary Sonic is the largest drive-in chain in the United States. Under the slogan "America’s Drive-In‚" a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonalds‚ Burger King‚ or Wendys. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953‚ Sonic went from a single root beer stand to a popular franchise
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Executive Summary SONIC America’s Drive-In is a fast food joint where customers drive into a car slot and order from a menu at the driver’s side. Orders are placed through an intercom system‚ and then you can swipe your plastic card near the intercom to pay. The novelty is that servers roller skate out to your car for a true drive-in experience. There are two options either you can take your order to go‚ or stay and eat in the car. “SONIC has over 3‚500 locations in more than 40 states‚ serving
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Sonic SWOT Analysis Mgt/521 October 11‚ 2011 Willie‚ Zebedee The use of an SWOT analysis helps obtain information to understand the position of a company. The company chosen is Sonics Corp. This analysis will help determined whether to invest in this company. This discussion will include the company’s strengths‚ weaknesses‚ opportunities‚ threats‚ and trends. The information that follows should allow me to determine if this is a good company to invest in or not. Next I will determine
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Sonic Boom Angel Dewberry MAN 1030 Introduction to Business Everest University February 2‚ 2013 Sonic is a large chain of fast food restaurants with over 3‚200 drive-ins all over the country and in Mexico. (http://sonicboomsc.com/sonichistory.html) I would have never thought that it all began as a sole proprietorship‚ a business owned and managed by one person. There is no way that Sonic would have grown as large as it has today if it had stayed that way. Today Sonic is now a successful corporation
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smartphone app with an integrated loya lty program could help Sonic better serve the digital lifestyle demands of many of its loy al customers. More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device‚ according to a recent report from M aritz Loyalty Marketing ( Qdoba Launches Mobile-Optimized Rewards Program). Along with the loyalty program‚ Sonic can also introduce a “surprise rewards” program. Each store
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In the thought of Sonic remaining a sole proprietorship I do not think that it would have grown as big as it is today because if there was not a chain of Sonic’s there would be only the one that Troy Smith started in 1954(Sonic Video Case: Sonic is Booming.)Troy Smith started Sonic as a sole proprietorship and gradually evolved to a partnership‚ then to a corporation‚ and finally to franchisor. If he had not have took the step that he did to start as a sole proprietorship and slowly evolved it to
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CASE STUDY PRESENTATION Manisha Yadav BBA V BOEING’S PRODUCT DEVELOPMENT STUMBLE SONIC CRUISER Executive Summary… The case set up in 2003 is about BOEING‚ the world pioneer and leader in aerospace industry and their just one product stumble that cost them to run 2nd for the 1st time in a two horse race. They wanted to develop a high speed jet liner called SONIC CRUISER which could carry 225 passengers at close to the speed of sound and was referred to as “the next great
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Do you think that Sonic would have grown as large as it did today if it had remained a sole proprietorship? No they wouldn’t have lasted if they stayed as a Sole Proprietorship why or why not? The way Sonic has expanded it would have too much for a single owner to open up 3000 sonic stores to date. What were the advantages and disadvantages to Sonic of each form of business ownership? The advantage of the owner of Sonic been a Sole Proprietor would have been‚ being your own boss‚ having the creativity
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Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
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