Marketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4‚ 2010 Introduction Years of research and development‚ along with millions of shareholder dollars‚ have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team has
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How (and how often) should Sonic monitor customer satisfaction? Sonic should establish hot lines with toll-free numbers to monitor customer satisfaction. In this way‚ Sonic may be able to keep track of the customers’ complaints and suggestions regarding the product. The established hot lines should be available 24 hours everyday to ensure that all complaints and suggestions of the customers will be known. Sonic should also conduct customer satisfaction surveys to find out how satisfied‚ or dissatisfied
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[Group 3] Sonic 1000 is a new multimedia‚ dual-mode smartphone is prepared to launch by Sonic in a mature market. Specific segments target in consumer and business markets‚ taking advantage of the growing interest in a single powerful but affordable device with extensive communication‚ organization‚ and entertaiment benefit. The primary marketing objective ◦ Achieve first year US market share of 1% with unit sales of 800‚000. The primary financial objectives
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Sonic Boom Angel Dewberry MAN 1030 Introduction to Business Everest University February 2‚ 2013 Sonic is a large chain of fast food restaurants with over 3‚200 drive-ins all over the country and in Mexico. (http://sonicboomsc.com/sonichistory.html) I would have never thought that it all began as a sole proprietorship‚ a business owned and managed by one person. There is no way that Sonic would have grown as large as it has today if it had stayed that way. Today Sonic is now a successful corporation
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Academic research essay: How have the Arab revolutions influenced politics in North Africa‚ Middle East and the world? Student: Aigerim Oryngaziyeva E15 The revolutions that swept the Arab world over the past two years have revealed the extreme fragility of the major Arab states. “Arab Spring” shakes the Middle East for half years. Many people believe that the key driving the force behind the revolutions are new technologies of social media
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smartphone app with an integrated loya lty program could help Sonic better serve the digital lifestyle demands of many of its loy al customers. More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device‚ according to a recent report from M aritz Loyalty Marketing ( Qdoba Launches Mobile-Optimized Rewards Program). Along with the loyalty program‚ Sonic can also introduce a “surprise rewards” program. Each store
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data about these companies can also be found at this website. These top companies are examples of businesses that fit Melody’s market definition. 2. What type of purchase would a Sonic PDA represent for these businesses? Who would participate in and influence this type of purchase? The purchase of a Sonic PDA would represent a modified re-buy for these businesses. Most likely‚ these businesses already have some form of communication device that they use and are looking for an improved product
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new product “ The Sonic 1000” through its information. [pic] I. EXECUTIVE SUMMARY According to the latest industry research‚ the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently‚ Sonic‚ a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business market in order to compete with the existing PDA makers such as PalmOne
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Conglomerate Inc – New PDA 1 Introduction Conglomerate Inc.‚ a major U.S. wireless carrier‚ has teamed up with a PC manufacturer to form a joint venture‚ Netlink‚ to develop‚ produce and market a hybrid product integrating a Personal Digital Assistant (PDA) with a “smart” cellular phone. Its first product is tentatively called ConneCtor. ConneCtor directly transmits and receives both data and voice. It is lightweight but heavier than a cell phone whose shape it emulates. It comes with a backlit
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Process: An Application” Assignment #3(finals)/take home quiz#3(finals) Graded recitation#2/activity#4 TITLE: ANTI- PDA BILL SYNOPSIS: The proposers of this bill have studied different aspects about the very common practice of the youth couples in this day and age which is the Public Display of Affection or what they call the PDA. Indeed a person may feel different things whenever he witnesses such an act. The very possible effect is that he may be entertained or annoyed
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