Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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Tagore and His India by Amartya Sen* Voice of Bengal Rabindranath Tagore‚ who died in 1941 at the age of eighty‚ is a towering figure in the millennium-old literature of Bengal. Anyone who becomes familiar with this large and flourishing tradition will be impressed by the power of Tagore’s presence in Bangladesh and in India. His poetry as well as his novels‚ short stories‚ and essays are very widely read‚ and the songs he composed reverberate around the eastern part of India and throughout
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Study Individual Report – International Management 15/02/2012 McDonald’s in India by Kishore Dash Until late 1980s‚ India was a very closed and protective country in terms of economic‚ political and social perspectives. However‚ after this period dramatic changes happened in all of these areas. At the time‚ the political leaders pursued policies of economic nationalism but these policies were inefficient and by 1990‚ India was facing a severe economic crisis. In response‚ the government introduced
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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HARD COPY Learning Environment This ideal learning environment optimizes wellbeing. It reflects a positive school ethos that makes the school an exciting‚ stimulating and welcoming place. 10 Characteristics of a Highly Effective Learning Environment 1. The students ask the questions—good questions This is not a feel-good implication‚ but really crucial for the whole learning process to work. The role of curiosity has been study (and perhaps under-studied and under-appreciated)‚ but
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MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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Corruption in India is a major issue and adversely affects its economy.[1] A 2005 study conducted by Transparency International in India found that more than 62% of Indians had firsthand experience of paying bribes or influence peddling to get jobs done in public offices successfully.[2][3] In its 2008 study‚ Transparency International reports about 40% of Indians had firsthand experience of paying bribes or using a contact to get a job done in public office.[4] In 2012 India has ranked 94th out
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Indian Tribes : Among the 68 million citizens of India who are members of tribal groups‚ the Indian tribal religious concepts‚ terminologies‚ and practices are as varied as the hundreds of tribes‚ but members of these groups have one thing in common: they are under constant pressure from the major organized religions. Some of this pressure is intentional‚ as outside missionaries work among tribal groups to gain converts. Most of the pressure‚ however‚ comes from the process of integration within
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