Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view
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ABSTRACT Care for the environment is often portrayed as detrimental to economic growth. For too long economics and environment have seemed like players on rival teams. There is a long-standing debate on the relationship between economic development and environmental quality. Sustainable development emphasizes the need for integration of economics and environment‚ as well as promoting intra and intergenerational equity. From a sustainable development viewpoint there has been a growing concern that
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initiative by UNESCO and the Government of India UNESCO and the Government of India in a major new partnership The United Nations Educational‚ Scientific and Cultural Organization (UNESCO) and the Government of India are embarking on a major new partnership to create the Mahatma Gandhi Institute of Education for Peace and Sustainable Development. Through research and capacity-building‚ the Institute aims to develop and promote new Minister Kapil Sibal (India) and UNESCO’s Director-General‚ Irina Bokova
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UNTOUCHABILITY IN INDIA Untouchability is not unique to India; it was practised in parts of Europe until a few centuries ago‚ and Japan still has a large number of ’untouchables’‚ called the burakumin. But it is in the Indian sub-continent that this system survives‚ closely bound with culture‚ religion‚ history and contemporary politics. Today over 170 million men‚ women and children in the India are considered untouchable‚ and improvement in their lot has been slow despite legal safeguards and
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THE PHILIPPINE ENVIRONMENT introduction The Philippines is an archipelago comprising some 7‚100 islands with a total land area of almost 300‚000 square kilometres. Indonesia‚ Malaysia and Brunei border the Philippines to the south‚ China—and Taiwan—to the north‚ Vietnam to the west and the Pacific Ocean to the east. Three main island groups divide the country: Luzon in the north‚ the Visayas in the centre‚ and Mindanao in the south. Luzon and Mindanao together make up 65 per cent of the Philippines’
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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China’s Environment: History‚ Problems and Solutions The growth of China‚ with twenty years of Historically‚ rapid growth has produced environmental destruction. China is no exception. Because of its huge and growing population‚ 20 years of over nine per cent per annum growth‚ a history of neglect and adverse geography‚ China faces crises. China has a reputation throughout the world for being a country with large amounts of pollution and environmental degradation. Like many Western nations
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Gender inequality in India Sexism in India refers to preferential treatment arising out of prejudice based on one gender or sex in India. Discrimination and violence against women is prevalent‚ and sexual harassment at the workplace and lack of education continue to be identified as major problems. Some men’s advocacy groups have complained that the government discriminates against men through the use of overly aggressive laws designed to protect women
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Kristina Yerisov Cultural Competency HDFS 475 April 12‚ 2013 Cultural Competency There is a considerable amount of diversity in families all over the world‚ but there is also continuity. Core values‚ beliefs‚ rituals‚ and unique characteristics describes groups of people within a culture who live in a specific country‚ share religious values‚ have similar heritage‚ or are just grouped together for other reasons. It is important to understand that culture is more than just a “thing‚” it
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operates for profits others‚ just for improve quality life of the community. Businesses operate in an environment shaped by the consumers‚ the Government‚ suppliers and International factors. It’s my job now explain and understand how organisations shaped with the environmental factors and determine strategies and a modus operandi that allow them to meet their organizational purposes. Business Environment Business refers to economy activity‚ goods and services in exchange of money. Also include buying
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