Cultural Briefing-India | October 20 2010 | Brief overview on India’s history‚ geography‚ size‚ population‚ languages‚ values and traditions to help business managers conduct new business venture in India | Prepared by: Sunita Goel‚ University of Maryland‚ University College | ------------------------------------------------- Top of Form Starbucks has decided to launch its product in India. In order for the company to succeed in this new venture‚ I have prepared a cultural briefing for
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THE CULTURAL ECONOMIC ENVIRONMENT SOURCES & CREDITS http://www.lotustours.net/info/connect/culture/culture2.shtml http://www.guardian.co.uk/world/ http://ebiz-tutorial.com/business-news/566-future-watch-cocooning-20-are-consumers-still-staying-home http://voices.yahoo.com/tyco-scandal-business-case-analysis-11330744.html http://www.greenamerica.org/programs/responsibleshopper/company.cfm?id=270 http://www.wnd.com/2006/09/37815/ http://www.roadsideamerica.com http://edition.cnn
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A socio cultural environment is a sum of practices‚ customs‚ attitudes‚ beliefs and behaviors that occur within population. It is influenced by cultural norms‚ demographic information and religious information. International organizations often do an inspection of a socio cultural environment before entering target market‚ because it helps the company to modify products and services appropriately. There are a lot of details that are important to understand‚ in order to do business in Venezuela and
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The Indian Marketing Environment At the end of this module the learning outcomes are:- 1) What are the various components of the marketing environment? 2) How the Indian marketing environment is changing as times change? 3) How are the new economic policies impacting the marketing environment? 4) What are the marketing challenges in the new environment. We have said Marketing is the delivery of a total offer to the consumer in such a manner that. a) The offer
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Social Environment Social environment refers to the nature of social organisation and development of social institutions like Caste‚ Religion‚ customs ‚ and socio-economic factors like Class structure‚ Social mobility ‚ women employment etc. Impact of Social environment on Business: Caste – Competitive trading ‚ Weaving ‚ Metal ‚ finance communities Religion – Prohibition on Pork & Meat ‚ Islamic finance Customs – Women employment‚ restriction on overseas employment Class Structure - Upper
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(GK) 2. Mathematical Aptitude 3. Reasoning 4. English language SECTION-II QUESTIONS - ESSAY: Essay Writing on Given Topics‚ IB ACIO Exam has Three Topics for Essay(Not more than 400 words): 1) Emergency Trends in india 2) Security threats in India 3) Cultural Diversity In India SECTION-I QUESTIONS -GK‚ APTITUDE QUESTIONS: 1. How many languages and dialects are spoken by people all over the world? A. 6‚000 B. 9‚000 C. 4‚000 D. 1‚000 Ans: C 2. Approximately‚ how many people speak Chinese
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CULTURAL EMERGENCY IN INDIA Is India facing what author Salman Rushdie calls a "cultural emergency" with writers‚ painters and filmmakers being targeted by the mob? Consider the events that have made the front pages this week. Leading academic Ashis Nandy is threatened with arrest after he makes controversial remarks about corruption and disadvantaged groups at the popular Jaipur literary festival. Sir Salman himself is asked to stay away from a film promotion and a literary festival in Calcutta
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Geographic setting India along with Pakistan and Bangladesh constitutes a geographical unit. This geographical unit has distinctly stood apart from the main continent of Asia – the reason being that Himalayan ranges are present in the North side while seas cover the other three sides. Thus it can be seen that the country was always isolated from the rest of the world but as a matter of fact it always tried to keep in touch with the outer part of the world. The vastness of India has resulted in a variety
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Social and Cultural Continuity and Change: Focus Country – India Part A – Outline the features of continuity And change Gender roles and the status of men and women is a part of the social and cultural continuity and change among India. Men in India are frequently recognized to be more superior to the women. Gender roles within India are considered to be backwards in contrast to many westernised societies. Women are often to be seen as a nurturer and less educated than men. Once the women become
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