Cultural Economic Environment
THE CULTURAL ECONOMIC ENVIRONMENT
SOURCES & CREDITS
http://www.lotustours.net/info/connect/culture/culture2.shtml http://www.guardian.co.uk/world/ http://ebiz-tutorial.com/business-news/566-future-watch-cocooning-20-are-consumers-still-staying-home http://voices.yahoo.com/tyco-scandal-business-case-analysis-11330744.html http://www.greenamerica.org/programs/responsibleshopper/company.cfm?id=270 http://www.wnd.com/2006/09/37815/ http://www.roadsideamerica.com http://edition.cnn.com Zain Books, Principles of Marketing http://www.patagonia.com/us/environmentalism INTRODUCTION
The cultural environment is made up of organizations and forces that affect how society thinks and behaves. People growing up in different societies have their beliefs and values shaped by what’s around them, giving them a different view from the rest of the world, thus affecting their marketing decision making.
CULTURAL ENVIRONMENT
From the point of view as a marketer, people in different societies hold different beliefs, views of the outside world and themselves, which would affect the consumers purchase decision.
For example, the cultural beliefs of most chinese are education, respecting the elderly, auspicious colors and numbers, languages and having a heir to the family line. These beliefs are often reinforced by their family, peers, and country, thus causing specific attitudes and behaviours to how they react to things in their everyday life. These beliefs are called Core beliefs, and are passed on from generation to generation.
However, secondary beliefs, such as the way they dress, their idols, entertainment and interests are more susceptible to change, because of impact from peers, society and popular celebrities.
Marketers will want to predict such change in consumers, so as to identify opportunities or threats to their business.
The many judgements of a customer also comes from their opinion of Themselves, Others, Organizations, Society,
SOURCES & CREDITS
http://www.lotustours.net/info/connect/culture/culture2.shtml http://www.guardian.co.uk/world/ http://ebiz-tutorial.com/business-news/566-future-watch-cocooning-20-are-consumers-still-staying-home http://voices.yahoo.com/tyco-scandal-business-case-analysis-11330744.html http://www.greenamerica.org/programs/responsibleshopper/company.cfm?id=270 http://www.wnd.com/2006/09/37815/ http://www.roadsideamerica.com http://edition.cnn.com Zain Books, Principles of Marketing http://www.patagonia.com/us/environmentalism INTRODUCTION
The cultural environment is made up of organizations and forces that affect how society thinks and behaves. People growing up in different societies have their beliefs and values shaped by what’s around them, giving them a different view from the rest of the world, thus affecting their marketing decision making.
CULTURAL ENVIRONMENT
From the point of view as a marketer, people in different societies hold different beliefs, views of the outside world and themselves, which would affect the consumers purchase decision.
For example, the cultural beliefs of most chinese are education, respecting the elderly, auspicious colors and numbers, languages and having a heir to the family line. These beliefs are often reinforced by their family, peers, and country, thus causing specific attitudes and behaviours to how they react to things in their everyday life. These beliefs are called Core beliefs, and are passed on from generation to generation.
However, secondary beliefs, such as the way they dress, their idols, entertainment and interests are more susceptible to change, because of impact from peers, society and popular celebrities.
Marketers will want to predict such change in consumers, so as to identify opportunities or threats to their business.
The many judgements of a customer also comes from their opinion of Themselves, Others, Organizations, Society,