Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore‚ the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
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JRNL 304 Spring 2016 Nisha Margrum & Rachel Kovac Table of Contents Executive Summary………………………………………………………….pg. Situation analysis/ SWOT…………………………………………………….pg. Company Analysis Market Analysis Product Analysis Competitive Analysis Consumer Analysis SWOT Analysis Creative brief and strategy…………………………………………………..pg. Media Objectives and Strategies……………………………………………..pg. Target Market Profile Communication Objectives Media Strategy Marketing Communications Media Investment Plan Contingency
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Guideline for Writing an Executive Summary of On-Job-Training: An executive summary is a brief overview of a report designed to give readers a quick preview of its contents. Its purpose is to consolidate the principal points of a document in one place. After reading the summary‚ your audience should understand the main points you are making and your evidence for those points without having to read every part of your report in full. In your case‚ your executive summary is going to be read by the
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Executive SummaryOctober 1‚ 2014Executive SummaryThe purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read a complete document. Therefore‚ the executives summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract
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Programa PREGUNTAS DEL CASO 1. QUE HIZO SNAPPLE PARA TENER EXITO? Análisis del Mercado: Tamaño Estructura Segmentación de clientes: Publico Objetivo: Hombres y Mujeres Por Edad: Consumidores de entre 18 a 29 años de edad Consumidores de entre 30 a 44 años de edad Por el nivel de consumo: 1. Fieles a la marca a largo plazo: La consumen hace más de 3 anos. 2. Nuevos grandes consumidores: Sinople se ha convertido en su bebida no carbonatada favorita durante
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brand that we know of today‚ Snapple‚ originally was manufactured in 1972 as an all-natural apple juice business in Greenwich Village. Arnie Greenberg‚ Leonard Marsh‚ and Hyman Golden founded the Snapple Brand outsourcing production and product development building their network of distributers across New York City. Despite many product flavors that were failures‚ premium pricing balanced everything out and Snapple was still able to generate revenues. Unlike Snapple‚ from 1972 to 1993‚ much start
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How to Write An Executive Summary? Whether you’ve put together a business plan or an investment proposal‚ you’re going to need an executive summary to preface your report. The summary should include the major details of your report‚ but it’s important not to bore the reader with minutia. Save the analysis‚ charts‚ numbers and glowing reviews for the report itself. This is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business
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SNAPPLE – An Introduction Started in 1972 by selling all-natural apple juice “100% Natural”- the business mantra Alternative beverage category drink Product portfolio includes juices‚ iced tea‚ lemonade‚ water By 1994‚ had sales revenue around $674 m Distributed mostly through cold channels Promotion of Snapple was an offbeat blend of PR and advertising Had huge success by creating a spokesmodel for the brand: Wendy Kaufman Brand promoted through radio programs by Stern
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An Executive Summary The term ‘executive summary’ is used to describe a short piece of writing that offers the key highlights contained in a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. Its purpose is to highlight the problem or proposal covered‚ the main issue(s)‚ concise analysis and the conclusions or recommended action points for the reader. Whilst it is presented at the front of the report‚ it should
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Executive Summaries are much like any other summary in that their main goal is to provide a condensed version of the content of a longer report. Definition of Executive Summary The executive summary is usually no longer than 10% of the original document. It can be anywhere from 1-10 pages long‚ depending on the report’s length. Executive summaries are written literally for an executive who most likely DOES NOT have the time to read the original. • Executive summaries make a recommendation • Accuracy
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