Activia yogurt ensures on its advertisement in assisting regulating the digestive system announcing from Activias’ website‚ “Activia may help reduce the frequency of minor digestive issues like bloating‚ gas‚ discomfort and rumbling‚ when consumed twice per day for two weeks as part of a balanced diet and healthy lifestyle”. It is consumed by many people who desire a regulated digestive system targeted to mainly women. The ingredients included in this product could have an effect on one’s individual
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Assignment 1: Activia Name: ID No: Date: 24/11/2013 Contents Executive summary ‘Activia’ is a brand of yogurt owned by Danone and launched in UK in 1988. It was known as ‘Bio’ before 2006. They are one of the most successful companies in the world’s top 500‚ with more than 100 thousands employees globally. As the biggest dairy producer in the world‚ they have been operating for decades. In China‚ they are producing yogurt‚ milk and biscuit
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I. Yes. (1) yogurt/cultured dairy products and products containing probiotics were already well established in the USA so the company won’t need to invest time and money to educate the target market. (2) there is a growing demand for healthy‚ low-fat‚ and organic products (more than half of the US people have shifted their eating habits from ‘fast’ to ‘healthy’) (3) 70 million American people suffer from digestive problems; approx. 26 million adults experienced irregularity at least once in last
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YOGURT INTRODUCTION There are thousands of microorganisms present at almost every surface. Some of them are pathogenic which causes diseases but most of them are useful especially in the food industry (Lasztity‚ n.d.). Microorganisms have been used for preparing food products such as cheese‚ bread‚ yogurt‚ etc‚ for a long period of time without even knowing that the process involves fermentation of the starting material (Pai‚ 2003). Fermentation is the process of utilizing nutrients anaerobically
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penetration significantly increased. The graph of household penetration shows they met the 38% target 2 months ahead of plan‚ finishing the year a point ahead‚ attracting 1.2 million new customers (versus 900k target). The increase in value sales meant Activia increased its value share by 7% whereas Müller Corner remained static; this enabled it to take its position as market leader. Finally‚ all attitudinal measures improved over the campaign period. A key aim of the campaign had been to increase the
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Strengths * Natureview produces yogurt with a family recipe that uses completely natural ingredients and is also organic. Natureview does not use milk from cows that are artificially enhanced with hormones. * Natureview yogurt has an average shelf life of 50 days‚ which is significantly higher than the competition’s shelf life. * Natureview deploys low-cost guerilla marketing. * Natureview is the leader in market share for yogurt in the Natural Foods Channel‚ holding 24%
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When looking at the website activa.us.com for the first time‚ I would say that the main assumptions that I get from viewing this website is that the company wants to show off how healthy their product is by describing itself as low fat and no calories‚ also with the tabs that keep changing such as the one that states "explore the digestive benefits of Activa." Secondly I would also assume that they want their customers to believe there product is unbelievably‚ not only healthy‚ but also delicious
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The result of the total plate count of Adlay vinegar fortified with iron in different concentrations was shown in Table 13. The analysis was performed using 1:100 dilution in triplicates and the data gathered substantially varies. The differences could be explained by the fermentation temperature‚ and other environmental conditions of the samples. Since the fermentation of the samples were done in uncontrolled environmental conditions. According to the study of Millet and Lonvaud-Funel (2000)‚ the
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Walmart being the largest retailer in history you can come to the agreement of it being good for the united states of america becuase of wealth‚ merchandise‚ and growth. Wal-mart stores operates more than 8‚000 stores‚ employs more than 2.1 million people‚ and sells more than $400 billion of goods every year. (walmart.com) Wal-marts are huge and are everywhere and its sizes enables it to provide services that other retailers could not. it has become a part of our modern economy. Knowing that Wal-mart
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customers al way try to buy valuable thing with low price .There for they earn profit with this strategy. Other thing is lucky Lanka yogurts can be buy in the each and every place in the Sri Lanka .Because some competitors products (yogurts) are cannot to buy each and every place .Because they deliver their products only selected areas. But customer can buy Lucky Lanka yogurts in super market as well as small shops. So that things are explain lucky Lanka understood customer wants and they deliver their
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