Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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Singapore Business Environmental Analysis Economic Environment The economic trends of a country are very influential over business operations. Singapore’s economy has shown continued resilience against most global crisis‚ and has rebounded with a record 13 percent growth from the recent global economy downturn. This rebound not only showed that the Singapore’s forward-looking and alert damage-control measures are always in place and working‚ it also shows the potential of even bigger growth
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P E S 1. Singapore is country which is democratic. 1. The GDP of Singapore is 297.9 Billion US dollars. Due to increasing GDP of Singapore‚ Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GDP of Singapore is based on imports from other countries. 1. Singaporeans are very competitive in nature. Singaporeans have a mindset of “Kia-su” which means afraid of losing out to others. Due
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Issue | Impact on Business | Political | * To facilitate the take-off of e-commerce in Singapore‚ the Government has been putting in place a supportive legal and policy framework. For example‚ the Electronic Transaction Act‚ passed in Jul 98‚ provides a favourable legal environment for safe and secure e-transactions. * The government provides direct subsidies and fiscal incentives to support companies embarking on e-commerce initiatives. One example of a direct subsidy program introduced
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SWOT ANALYSIS FOR SINGAPORE GIORDANO Strength Giordano is a well-known company in Singapore with the long year service of retail apparel. Most of the clothes from Giordano are on Casual wear for all range of ages‚ which are value-for-money merchandise. Giordano shop location always near to the neighborhood for the convenience to their customer‚ there also some shop in the city area. Giordano have a total of 46 shops in Singapore. Giordano has perfectly focused in the value-for-money concept
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Singapore started out as a British colony in 1819‚ primarily as a “British commercial base”‚ at the advent of the European discovery of an Oriental maritime trade route. Singapore started out as a British colony in 1819‚ primarily as a “British commercial base”‚ at the advent of the European discovery of an Oriental maritime trade route. With the formation of the East India Companies‚ the doors of the East were opened for European superpowers such as the British and the Dutch‚ and Singapore was put
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Course Syllabus COURSE TITLE: DESCRIPTION: BUS 4400 02 Marketing Planning & Analysis Studies the application of marketing as an integrative process. Topics include analysis of markets‚ planning and product strategies‚ and developing a balance in marketing decisions that considers prices‚ channels of distribution‚ concerns‚ sales force‚ and other factors. PREREQUISITES: None SEMESTER: Spring 2013 COURSE START: January 15‚ 2013 CLASS HOURS: 6:00pm-9:15pm‚ St. Mary’s Hall‚ Room 208
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Psychology Experiment Does age change the need for humans to want to fit in with the people around them? Through research my group was able to conclude plausible evidence to test this question. Our hypothesis was that the older a person is‚ the less likely they are to lie‚ and try to fit in. The experiment was conducted throughout several days of testing at various locations around Medina‚ Ohio‚ including during a Medina High School vs. Wadsworth football game‚ on the Medina Square‚ and McDonalds
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Paradise ‘Gardens by the Bay’ is one of the main attractions of Singapore that has been developed recently and a few parts of the garden are still under developing phase. It is a nature park developed adjacent to the Marina Reservoir by the government of Singapore to change the Singapore city from the “Garden City” to “City in a Garden”. It is a huge group of gardens spread across 250 acres of reclaimed land situated in the central Singapore. It comprises of three beautiful and unique waterfront gardens:
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SINGAPORE Qualitative Economic growth Prior to becoming one of the leading economies in the world‚ Singapore was at a juncture where it was evident that economic growth was required to catapult the operation of the economy and this would only prove possible within a short time frame if qualified (successful) foreign companies saw the country as a viable hub for business operations. The country was hindered by inaccessibility of overseas markets‚ lack of domestic resources‚ shortage of management
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