Singapore
Course Syllabus
COURSE TITLE:
DESCRIPTION:
BUS 4400 02 Marketing Planning & Analysis
Studies the application of marketing as an integrative process. Topics include analysis of markets, planning and product strategies, and developing a balance in marketing decisions that considers prices, channels of distribution, concerns, sales force, and other factors.
PREREQUISITES:
None
SEMESTER:
Spring 2013
COURSE START:
January 15, 2013
CLASS HOURS:
6:00pm-9:15pm, St. Mary’s Hall, Room 208
COURSE MATERIAL: “Marketing Management,14Edition”, Philip Kotler & Kevin Keller, ISBN-10:
0132102927,ISBN-13: 9780132102926, Prentice Hall, 2012
INSTRUCTOR:
Dr. William Rhyne, D.B.A.
TELEPHONE:
(510)219-5934
E MAIL: wrhyne@ndnu.edu OFFICE HOURS:
Room CC7: 30 minutes prior to the start of each class or by prearranged appointment. LEARNING OBJECTIVES:
Students will learn the concepts and terminology/vocabulary used by marketing managers and demonstrate their mastery through writing assignments and the class marketing plan project.
Students will learn how to manage the marketing process and decision-making through the marketing plan process.
Students will learn how to take an unstructured business situation, provide the problem structure, analyze it, and provide recommendations.
Students will present their recommendations and will critically evaluate other presentations from the perspective of an investor, CEO team, or bank loan officer, depending on the context of the presentation.
ACADEMIC HONESTY: Academic honesty is a cornerstone of our values at NDNU. If any words or ideas used in an assignment submission do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used. Words o r ideas that require citation include, but are not limited to, all hard copy or electronic publications, whether copyrighted or not, and all verbal or visual communication when the content of such
COURSE TITLE:
DESCRIPTION:
BUS 4400 02 Marketing Planning & Analysis
Studies the application of marketing as an integrative process. Topics include analysis of markets, planning and product strategies, and developing a balance in marketing decisions that considers prices, channels of distribution, concerns, sales force, and other factors.
PREREQUISITES:
None
SEMESTER:
Spring 2013
COURSE START:
January 15, 2013
CLASS HOURS:
6:00pm-9:15pm, St. Mary’s Hall, Room 208
COURSE MATERIAL: “Marketing Management,14Edition”, Philip Kotler & Kevin Keller, ISBN-10:
0132102927,ISBN-13: 9780132102926, Prentice Hall, 2012
INSTRUCTOR:
Dr. William Rhyne, D.B.A.
TELEPHONE:
(510)219-5934
E MAIL: wrhyne@ndnu.edu OFFICE HOURS:
Room CC7: 30 minutes prior to the start of each class or by prearranged appointment. LEARNING OBJECTIVES:
Students will learn the concepts and terminology/vocabulary used by marketing managers and demonstrate their mastery through writing assignments and the class marketing plan project.
Students will learn how to manage the marketing process and decision-making through the marketing plan process.
Students will learn how to take an unstructured business situation, provide the problem structure, analyze it, and provide recommendations.
Students will present their recommendations and will critically evaluate other presentations from the perspective of an investor, CEO team, or bank loan officer, depending on the context of the presentation.
ACADEMIC HONESTY: Academic honesty is a cornerstone of our values at NDNU. If any words or ideas used in an assignment submission do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used. Words o r ideas that require citation include, but are not limited to, all hard copy or electronic publications, whether copyrighted or not, and all verbal or visual communication when the content of such