Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline by its parent company-
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Airline Industry Introduction The global airline industry has always been an integral part of the world economy due to its major economic force for transportation‚ manufacture‚ technology and other sectors in modern society (Business Vibes‚ 2012). Development of worldwide aviation transportation has meant that the industry has been able to cover virtually every country in the world since 1905. The Airline industry now consists of over 2000 airlines operating more than 23‚000 aircraft that provide
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AEROSPACE MANUFACTURING INDUSTRY GM 105 Professor Hatton December 11‚ 2009 ___ Report Completed By: Sarah Gregory Leslie Horton Staci Miles Lauren Rolson Marcin Skubala TABLE OF CONTENTS INTRODUCTION 4 BACKGROUND 4 DOMINANT ECONOMIC INDICATORS 5 1. Market Size 5 2. Scope of Competitive Rivalry 6 3. Number of Companies in the Industry 7 4. Customers 8 5. Ease of Entry/Exit 8 6. Technology/Innovation 9 7. Product Characteristics 10 i. Government 10 ii. Commercial
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Malindo Airline. Moreover‚ brand awareness is quite important in this industry. Hence‚ to enter this industry not only required high capital but also have to take some time to create brand awareness. Consumers always choose the product or service they really trust. Thus‚ instead of creating
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INTRODUCTION: Aviation industry plays a key role in economic development‚ growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years‚ the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently‚ the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a brief
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Industry Analysis of the Airline Industry An Industry in which I have a potential future interest for an entrepreneurial venture is the ever changing airline industry. Although facing tough numbers after the 9/11 attacks‚ I have always held an interest for this industry. There are several basic economic characteristics for this industry. There are many opportunities‚ there are also many threats. The airline industry was heavily regulated by the Civil Aeronautics Board (CAB) for close to
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Summary of Service Encounter Journaling Service encounter is person-to-person interactions between customers and service providers. Over the past six weeks‚ I realized my interaction with the service providers played a vital role in improving my perceptions regarding service quality‚ as they also influenced my satisfaction and brand perception. As a result‚ the good service I received had increased my long-term loyalty‚ lead to positive word-of-mouth and higher profitability for the service organizations
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papers have focused on service operation management (SOM)‚ particularly in the field of a ‘service encounter’. This study considers its meaning and analyses the model for the evaluation of service encounter. The methodology is launched by reviewing literature on SOM. With regard to the meaning of a service encounter‚ it is concluded that the best approach to denote its definitions is to balance client‚ staff‚ and technology aspects. Also‚ the components of service encounter are needed to progress
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Encounter # 1 Satisfying Service Encounter Date: 17/09/2014 Time: 8:35am Details: At the clinic‚ the nurse greeted me and attended to my registeration promptly. She informed me of the estimated waiting time and suggested to me that I could go for my breakfast nearby while waiting for my turn. Since I had my breakfast already‚ I chose to wait. I was warmly greeted by the doctor when I entered the consultation room. His room is simple and neat‚ there is also a large professonal
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