Describe how marketing techniques are used to products in two organisations Kellogg’s and Tesco Growth strategies To grow as an organisation Kellogg’s and Tesco will use different strategies. These include diversification where the organisation effectively enters a new market. Tesco have done this where they have gone from just selling products in their shops to selling petrol‚ insurance and having their own mobile network. Kellogg’s have also done this as they have gone from selling cereals
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research to find out the causes of heart diseases. They were concerned about the number of people with Cardiovascular Heart Disease who were dying prematurely. They have been going for 53 years and have been helping people since then. They have been taking part in all events but the main one which is coming up in September is the Oxford to Cambridge Bike Ride. 1.2 Type of Business The British Heart Foundation is a charity‚ so is in the tertiary industry and they aren’t looking to make any profits as
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paperwork. The business and the owner are the same person in law. The sole trader does not have limited liability which means that they are responsible for all the debts of the business. The sole trader has to produce an annual accounting return for the Inland Revenue. 2. Partnerships are set up by a Deed of Partnership which is a document made out by the partners and witnessed by a solicitor. This Deed sets out the legal relationship between partners e.g. how profits will be shared out‚ responsibilities
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Organisational Purpose. Examples of practitioner‚ business and academic literature on the topic of organisational ‘Purpose’ show why the topic seems confusing to many business executives. If the ‘Purpose’ is to define the organisation’s reason for being‚ then which stakeholder group are we referring to? Stock exchange investors identify a different ‘Purpose’ than will customers‚ and different again to employees. Let us consider the full range of possibilities of the coffee-mug
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INTRODUCTION Just as organisations have goals describing their primary business objectives‚ they also have goals with respect to controlling how these objectives are met. These are the control goals of an organisation which are enforced through a system of internal control. Such a system enables them to adhere to external laws and internal regulations‚ prevent and detect fraud and continuously enhance the overall quality of the business. Independent of the type of organisation‚ these internal control
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Understanding Business Organisations Report RSPCA is a Charity non-profitable organisation from the Tertiary Sector within Services. http://www.rspca.org.uk History The Royal Society for the Prevention of Cruelty to Animals was founded in 1824 by a group of twenty-two reformers led by Richard Martin MP‚ William Wilberforce MP and the Reverend Arthur Broome in a London coffee shop ( in St. Martin’s Lane‚ not far from Piccadilly Circus‚ stood Old Slaughter’s Coffee House) and founded as
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E-BUSINESS ORGANISATION: PETRONAS Value Chain: Support Activities Firm Infrastructure: -PETRONAS is the national oil and gas company of Malaysia and is wholly-owned by the Government of Malaysia. Together with its subsidiaries and associated companies‚ PETRONAS‚ a fortune global 500’s largest corporation in the world. -Fortune ranks PETRONAS as the 75th largest company in the world and the most profitable in Asia. HR Management: -PETRONAS provide industrial training programme for undergraduates
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The Internal Organisation of Business Marks and Spencers Marks and Spencers is the first business I am going to write about in terms or organisational structure and strategic plans. Marks and Spencer is one of the best known high street retailers in the UK. It has over 450 stores and employs over 65‚000 people. It also operates overseas. An organisational structure is the way the business is run‚ the way the workers are arranged in the business. They are in a hierarchy that is structured in layers
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repeat a series of commonly used commands with limited user interaction. Sainsbury’s is the chain of supermarkets in the United Kingdom. They have a large business market in around hull world. They are very careful their macro environment marketing decisions. There are five environmental factors that influence the marketing decisions and activities i.e. 1.Demographic 2.Economic 3.Natural 4.Technological 5.Political 6.Cultural It’s all direction influence macro marketing process in Sainsbury
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Scenario 1: LO1 (P1.1): There are mainly four types of organisations. Private sector organisations‚ Public sector Organisations‚ voluntary organisations and cooperatives. Private Sector: In the private sector‚ businesses operate in order to maximize the profits. They raise finance by issuing shares‚ borrowing loans from banks etc. They are owned and controlled by private parties. For example Bank of Maldives‚ Amin Construction pvt ltd‚ Haza Construction pvt ltd. Their main aim is to maximize the
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