A ‘Segway’ to Profits Apple recently rolled out a new product line of table PCs named the iPad. In recent history‚ there hasn’t been a product that has sparked as much controversy as this product. It’s not offensive‚ it doesn’t break any laws‚ and it hasn’t been monopolized in the marketplace by Apple‚ at least not yet anyway. So what is the controversy? People haven’t recognized the need for this product. A company as massive as Apple wouldn’t produce such a product that wouldn’t sell‚ would
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SEGWAY In 2001‚ Dean Kamen announced the arrival of the first self-balancing‚ zero emissions personal transportation vehicle: the Segway® Personal Transporter (PT). Founded on the vision to develop highly-efficient‚ zero-emission transportation solutions using dynamic stabilization technology‚ Segway’s research and development was focused on creating devices that took up a minimal amount of space‚ were extremely maneuverable and could operate on pedestrian sidewalks and pathways. In 2006‚ the
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status symbol of being trendy and cool. No one really needs a HT but it’ll be cool to have one‚ making this market quite small. Economical Trend If we had more money and the economy was bullish then we would have more money to spend on something more frivolous. Most people don’t have the cash flow to spend on this new and improved big scooter. Therefore‚ Segway has a very selective market - people with a lot of disposable income. Social Trends How badly do you want to be cool and different
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Segway Assignment 1. Describe and classify the Segway Personal Transporter using terms from chapter 10. Segway is a specialty goods type of consumer goods. Because of the price‚ it won’t fit in to the convenience goods and shopping goods. The place that sells Segway are somewhat limited due to the fact the product are only being sold in major cities. The purchase behavior of the customer are highly unlikely to be frequent and consumers need to do a lot of research and consideration time before purchasing
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The Segway‚ though a breakthrough and innovative product‚ fails to live up to its pre-debut hype and revolutionize they way people get around due to several key reasons‚ some of which are discussed in further detail below. Leadership: It’s evident from the very beginning that Segway’s top executives including Tim Adams‚ CEO and Mike Ferry‚ VP of Marketing were not qualified to be leading a company with so much potential and growth opportunities. Dean Kamen also fails to realize that his executives
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The Innovation of the Segway By Mona Alsheddi Kettering University Jan 26th‚ 2011 1. Abstract This paper discusses the innovation of the new personal transporter: Segway. It gives a brief description of the Segway is a self-balancing electric vehicle invented by Dean Kamen and produced by Segway Inc. in 2001. The name Segway came from an Italian word means “follows”. (1) As any other transportation device‚ Segway is used to move from one place to another‚ yet it used to move among places that
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This is a comprehensive case…that is‚ we will look back at the inception of the Segway and describe briefly the marketing mix that would most likely bring success. We will do this by answering the critical questions that follow: 1. Pick a corporate goal by putting an “X” in the left column choosing goal 1-4 X | CG | Year 1 | Year2 | Year3 | Year4 | Year5 | | 1 | $100‚000 | $200‚000 | $300‚000 | $450‚000 | $600‚000 | | 2 | $1‚000‚000 | $1‚500‚000 | $2‚250‚000 | $3‚250‚000 | $4‚500‚000
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America in 2001‚ the Segway was being hailed as revolutionary product from a renowned inventor. While only a handful of individuals actually knew the specifics of the product‚ it was communicated as the future of transportation and possibly the most innovative invention since the internet or automobile. However‚ after its world debut‚ many believe it has not lived up to the hype. With government intervention‚ uncertain demand from the consumer market‚ and a high selling price‚ the Segway faces a tough battle
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Segway . . . . . . . . Technology The Segway Personal Transporter (PT) represents the next generation in personal mobility‚ offering several advancements that make the ride even more intuitive and productive than ever before. Other examples of Segway Smart Motion™ technology and licensing of Segway Smart Motion technology to other third-party companies‚ demonstrate that Segway continues to challenge the assumptions and expand the boundaries of traditional transportation. For Consumers You can
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Background: Segway LLC is a company created by Dean Kamen in 2002 to manufacture and market the Segway Human Transporter. The SHT is a personal transport vehicle held upright by gyroscope technology. It is for use on and off-road‚ for recreation and commuting‚ by police departments and for government/military uses. Some of the SHT’s weaknesses include the $100 million development price tag and its high selling cost of over $4‚500. A third weakness for the SHT is that Segway has not created
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