Table of Contents Market Segmentation and Product Positioning 2 1.1. Introduction 2 1.2. Product the company will offer 2 1.2.1. Motorcycle industry an overview 2 1.2.2.Motorcycle industry in US an overview 3 1.3.Marketing Objectives of the Motorcycle Company: 4 1.4.Primary Characteristics of the Motorcycle 4 1.5.Branding Strategy 5 1.6.Product Positioning: 6 1.6.1.Short-run Strategy: 6 1.6.2.Longer-Run Strategies 6
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No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues‚ Tata Group is the largest private corporate group in India and has been recognized as one of the
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INTRODUCTION Segmentation‚ targeting‚ and positioning strategy are important because it provides the information the business needed about the market and the consumers out there. By segmenting the market‚ the company can know about what each market segment needs and wants. Then they analyze whether the company’s resources are enough to meet those needs and wants. Resources are limited‚ and this will help the company to carefully target to the right market segment. Positioning helps the company to
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Synopsys on “Customer perception towards Nano car 2012” Submitted to Prof. Meera Submitted by Santosh.k Reg no.10KXCMA065 SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES #17 KENGERI SATELLITE TOWN BANGALORE – 560060 SYNOPSIS TITLE “Customer perception towards Nano car 2012” BACK GROUND Commuting by public transport system consumes time .Therefore‚ to own their own vehicle is the dream of many individuals and households. Purchasing
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NEW DEVELOPMENT LIFE CYCLE OF TATA NANO SHIVARANJAN M ROLL NO 53 MBA II SEM Contents: |Sr. No. |Subject |Pg. No | | | | | |1 |Executive Summary |3
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marketplace. Market segmentations Target markets are groups of individuals that are separated by distinguishable and noticeable aspects. Target markets can be separated by the following aspects: • Geographic segmentations‚ addresses (their location climate region) • demographic/socioeconomic segmentation (gender‚ age‚ income‚ occupation‚ education‚ household size‚ and stage in the family life cycle) • psychographic segmentation (similar attitudes‚ values‚ and lifestyles) • behavioral segmentation (occasions
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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Contents EXECUTIVE SUMMARY 6 TARGET COSTING 7 TATA NANO – THE INTRODUCTION 9 A BREAK THROUGH CAR 11 COST CUTTING FEATURES 12 TARGET PRICING THE NANO 13 Product Features 13 Dimension 13 Engine specifications for Tata Nano 14 Safety features for Tata Nano – The 1 Lakh car 14 How green is Tata Nano? 14 IDEA GENERATION OF NANO 14 THE COST – THE TARGET 16 THE COST REDUCTION PARADIGM 17 Value Engineering Alternatives: 17 Now the question was‚ “how much to produce” 17 PRODUCT DEVELOPMENT 18 The Final verdict:
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Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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learning about the Tata Nano‚ it is easy to see that this unique vehicle was a radical innovation. Tata’s goal was to manufacture the most affordable car in the world. Radical mechanical changes were needed lower the cost to only $2‚200. This was done through a complete re-invention of parts and systems. Tata Motors is a company founded under the Tata Group. Since 1945 they have been manufacturing vehicles such as vans‚ cars‚ and coaches. From the perspective of the Tata Group‚ having such
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