Tata Nano- New Product Development

Topics: Tata Nano, Tata Motors, Automobile industry in India Pages: 21 (4523 words) Published: May 6, 2011
NEW DEVELOPMENT LIFE CYCLE OF
TATA NANO

SHIVARANJAN M
ROLL NO 53
MBA II SEM

Contents:

|Sr. No. |Subject |Pg. No | | | |  | |1 |Executive Summary |3 | | | | | |2 |Objective of research |4 | | | | | |3 |Methodology of research |5 | | | | | |4 |Introduction to the subject –new product development |6 | | | | | |5 |Introduction to Tata Nano |12 | | | | | |6 |Tata Nano and new product development |17 | | | | | |7 |Some myths about Nano |26 | | | | | |8 |Analysis of data collection |31 | | | | | |9 |Findings |42 | | | | | |10 |Limitations |42 | | | | | |11 |Recommendations |43 |

Executive Summary

The introduction of the Nano received media attention due to its targeted low price. The car is expected to boost the Indian Economy, create entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%. The car was envisioned by, Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". Nano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives. Tata Group is expected to mass-manufacture the Nano in large quantities, besides selling them in India, to also export them world-wide.

The project to create the world's cheapest production car began in 2003, under the Chairman of Tata Motors, Ratan...
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