Journal of Case Research Volume II Issue 02 Communicating in a Crisis and the Role of a Business Leader: The Case of Jet Airways Payal Mehra1 Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Hong Kong‚ Singapore‚ Kuala Lumpur‚ Colombo
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KENYA AIRWAYS the pride of Africa. Strategic information management Table of contents: I. Introduction II. Mission and vision statements III. Performance of Kenya airways IV. Porters five forces of competitive advantage V. Nature of the airline market in relation to the five forces VI. A swot analysis for KQ VII. Recommendations VIII. References INTRODUCTION Kenya Airways Limited commonly known as Kenya Airways is Kenya’s flag carrier and largest airline and is engaged
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JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28‚ 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up‚ as “a leading low-fare‚ low-cost passenger airline by offering customers high-quality
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British Airways (BA) is the largest airline of United Kingdom and second largest measured by passengers carried in the world. It belongs to many airbuses to provide services a large number of customers around the world. British Airways is a founding member of the one world airline alliance‚ along with American Airlines‚ Cathay Pacific‚ Qantas‚ and the now defunct Canadian Airlines. British Airways flies to 168 destinations‚ and alone with code shares it flies to more than300 destinations. It is
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Jet Airways (India) Ltd. is an airline based inMumbai‚India‚ operating domestic and international services. It operates over 355 daily flights to 43 destinations across the country and 15 overseas. Its main base is Chhatrapati Shivaji International Airportin Mumbai. Jet Airways other major hubs are located at Indira Gandhi International Airport‚Delhi‚Anna InternationalAirport‚ Chennai‚ NetajiSubhashChandraBose InternationalAirport‚ Kolkata‚ BangaloreInternationalAirport‚ Bangalore‚ and BrusselsAirport
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QATAR AIRWAYS Introduction: Qatar Airways is the national airline of the State of Qatar. It is considered as one of the major leading airlines in the world today. Qatar Airways began its operations in 1994‚ but only as a small low cost airline. Due to the guidance and wishes of The Emir of Qatar‚ Sheikh Hamad Bin Khalifa Al Thani‚ Qatar Airways was re-launched in 1997 with a vision of making it into an International Airline with excellent standards of service. From then on Qatar Airways has become
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all forms of entertainment such as admission‚ pets and toys; they spend very little on their own financial security. However Sunder Singh illustrated they spend the same percent of their income though a smaller amount on apparel and accessories. 2. What does the story say about our society and the impact of marketing on consumer behavior? Marketing is generally thought of as the process of promoting goods and services to the end user. Society is generally defined as the condition in which
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QATAR AIRWAYS Qatar Airways has undergone a phenomenal expansion period‚ with an average of 35% growth year-on-year for the past 10 years. the airline has garnered many awards and accolades‚ becoming one of only six airlines worldwide to have been awarded a 5-star rating by Skytrax‚ an independent aviation industry monitor. Facts about Qatar Area | 11‚437 km2 | Population 2007 | 907‚229 est. | GDP per capita | $29‚400 (2006 est.) | GDP Growth rate | 7.1% (2006 est.) | Unemployment
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In a relatively short time‚ Qatar Airways has grown to over 120 destinations worldwide‚ offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world. Voted Airline of the Year 2011 and in 2012 in the prestigious Skytrax industry audit‚ Qatar Airways has won the confidence of the travelling public. Travel by air has reached the point where it has been taken for granted in all corners of the globe. With a larger number of passengers
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ENVIRONMENT ANALYSIS – JET AIRWAYS Background of the Company Jet Airways was incorporated as an "air taxi" operator on 1 April 1992. It started commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft‚ with 24 daily flights serving 12 destinations. In 1991‚ the late P.V. Narasimha Rao‚ Prime Minister of India at the time‚ introduced an "open skies" policy as part of India’s economic liberalisation. This opened doors for privately owned "air taxi" operators to start
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