Qatar Airways
QATAR AIRWAYS
Introduction:
Qatar Airways is the national airline of the State of Qatar. It is considered as one of the major leading airlines in the world today. Qatar Airways began its operations in 1994, but only as a small low cost airline. Due to the guidance and wishes of The Emir of Qatar, Sheikh Hamad Bin Khalifa Al Thani, Qatar Airways was re-launched in 1997 with a vision of making it into an International Airline with excellent standards of service.
From then on Qatar Airways has become one of the fastest growing carriers in the world. Qatar Airways reached a milestone of a 100 destinations by the first quarter of 2011. Two months later it was awarded with Airline of the Year in 2011 in which almost 18 million travelers worldwide cast their votes. It was awarded the Airline of the Year in 2012. It has now been given status of a 5 star airline.
Commencing their operations in 1997 with only four aircraft in their fleet, Qatar Airways expanded to 50 aircraft by 2006. Today, Qatar Airways operates a fleet of 140 aircraft which by 2015 will be 170 aircraft covering a global network of 170 destinations.
Mission Statement of Qatar Airways
"Excellence in everything that we do." high end safety rendering 5 star services culturally aware staff
Vision Statement of Qatar Airways
"To become a world class carrier and cargo service provider with global reach."
Invest in and maintain a growing fleet of aircraft flying to key businesses and leisure locations in the world.
Consumer Market Analysis
Having its own target market of brand loyals, because of being the National Carrier of the state, Qatar Airways mainly focuses on targeting the elite class customers. Their portfolio includes a large amount of corporate and business class customers. They want customers who are willing to pay the sum of money for the services the airline renders. This gives Qatar Airways a brand uniqueness and a strong position in the competitive business market.
Out of the buying
Introduction:
Qatar Airways is the national airline of the State of Qatar. It is considered as one of the major leading airlines in the world today. Qatar Airways began its operations in 1994, but only as a small low cost airline. Due to the guidance and wishes of The Emir of Qatar, Sheikh Hamad Bin Khalifa Al Thani, Qatar Airways was re-launched in 1997 with a vision of making it into an International Airline with excellent standards of service.
From then on Qatar Airways has become one of the fastest growing carriers in the world. Qatar Airways reached a milestone of a 100 destinations by the first quarter of 2011. Two months later it was awarded with Airline of the Year in 2011 in which almost 18 million travelers worldwide cast their votes. It was awarded the Airline of the Year in 2012. It has now been given status of a 5 star airline.
Commencing their operations in 1997 with only four aircraft in their fleet, Qatar Airways expanded to 50 aircraft by 2006. Today, Qatar Airways operates a fleet of 140 aircraft which by 2015 will be 170 aircraft covering a global network of 170 destinations.
Mission Statement of Qatar Airways
"Excellence in everything that we do." high end safety rendering 5 star services culturally aware staff
Vision Statement of Qatar Airways
"To become a world class carrier and cargo service provider with global reach."
Invest in and maintain a growing fleet of aircraft flying to key businesses and leisure locations in the world.
Consumer Market Analysis
Having its own target market of brand loyals, because of being the National Carrier of the state, Qatar Airways mainly focuses on targeting the elite class customers. Their portfolio includes a large amount of corporate and business class customers. They want customers who are willing to pay the sum of money for the services the airline renders. This gives Qatar Airways a brand uniqueness and a strong position in the competitive business market.
Out of the buying