Sara Lee Retrenchment Case 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The Sara Lee Corporation decided to sell 8 businesses that had been targeted as non-strategic. They decided to concentrate on the grocery portion of their businesses and also their single serve coffee line because they believed it to be very profitable and to continue to become more profitable as the trend caught on to use single serve coffee machines
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| Sara Lee Corporation SWOT Analysis | MGMT 303 Spring Session B | | William Bannier | 5/3/2009 | | SARA LEE CORPORATION HISTORY In 1935 Charles Lubin‚ along with his brother-in-law‚ opened up a string of bakeries called Community Bake Shops. Charles had a stronger entrepreneurial drive than his brother-in-law so in 1949 the two parted ways and Charles renamed the company to the Kitchens of Sara Lee after his eight year old daughter. (Sara Lee Our History) The company was
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Kendall Boone 10/21/12 Case 16 2) After carefully browsing through Sara Lee’s business portfolio‚ there were multiple options for different industries that were attractive. The industries that stood out as the best opportunities were the retail industry‚ the food-service industry‚ and the beverage industries. All of these would be viable options for Sara Lee Corp to pursue. One thing that Sara Lee has on their side is the fact that they have already created a brand image in North America that
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Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders? Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara Lee corporate strategy was to implement acquisition strategies which would enlarge their geographical coverage in order to expand into new business classes. When the company started it was a small wholesale distributor of several items: coffee‚ tea and sugar and over time
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| |Sara Lee Corporation is engaged in manufacturing and marketing of branded products for consumers throughout the world focusing primarily | |on the meats‚ bakery‚ and beverage categories. The company has presence in Americas‚ Europe‚ Africa‚ Asia‚ and Australia. Sara Lee is the| |owner of approximately 25‚000 active trademark registrations and applications. Sara Lee operates through five business divisions: | |international
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Sara Lee Corporation (research report) Sara Lee Corporation (SLE) is a global manufacturer and marketer of consumer goods like food and beverages‚ branded apparel‚ and household products. The company primarily operates in North America‚ Europe and Asia-pacific regions. It is headquartered in Illinois‚ the US and employs about 138‚000 people. The company traces its lineage to 1939‚ when Nathan Cummings acquired C.D. Kenny Company‚ a wholesale distributor of sugar‚ coffee and tea in Baltimore
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Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Amanda Hibbs Anderson University Overview Sara Lee Corporation has a vision “to be the first choice of consumers and customers around the world by bringing together innovative ideas‚ continuous improvement and people who can make things happen.” The company’s vision can be summed up simply with their mission: “To simply delight you…everyday.” The company has been trying to achieve these goals since 1939 when the
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Brand Management Sara Lee: The Unno Launch 1. What were Grupo Sans’ brands and what brand identity did they have? Grupo Sans‚ a leader in Spanish underwear market in 1970s and 1980s‚ was founded in 1960 in Mataró. Becoming a part of Sara Lee Corporation‚ the multinational company with the biggest at that time textile division in the world‚ in 1991‚ contributed to the growth and development of the company‚ and has led to the fact that 9 years later(in 2000) Grupo Sans’ income accounted for
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hindsight bias affect the factors to which you might attribute Blakely’s success? Why or why not? Sara Blakely has always shown a strong character. From her childhood on she exhibited her management skills‚ for instance by manipulating friends‚ so they would take care of her household chores or by listening to Wayne Dyer to build up her personality. Showing a good performance appeared to be important for Sara Blakely throughout her whole life. However‚ giving up seems to be no choice for her at all. Taking
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CASE PRESENTATION 1 APPLE 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business‚ as compared to the leaders in the personal computer industry? Use the
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