SAMSUNG From its inception as a small export business in Taegu‚ Korea‚ Samsung has grown to become one of the world’s leading electronics companies‚ specializing in digital appliances and media‚ semiconductors‚ memory‚ and system integration. Today Samsung’s innovative and top quality products and processes are world recognized. Samsung is part of the fabric of our lives. As a global leader Samsung are at the forefront of change‚ anticipating today what its customers around the world will want tomorrow
Premium Business ethics Ethics Morality
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
Premium Branding Brand equity Brand
Which one is better‚ Apple or Samsung? Along with the rapid development of science and technology‚ electronic products has became a very important part of our life. And there are many electronic companies in the world such as Apple‚ Sony and Samsung. Apple and Samsung are two of the most famous electronic companies in the world. They both produce abundant kinds of electronic products such as smartphones‚ tablets and computers. So there are many comparisons of these two companies ’ products
Premium Apple Inc. App Store
promotion Samsung Products: Samsung have a list of products that are high in demand across more economically developed countries due to the fact that Samsung’s products are considered luxury items so they will cost a lot more‚ this is why there products are mainly sold in more economically developed countries because only people in economically developed countries can afford their products. Also Samsung’s products are considered very popular amongst the working class as the Samsung galaxy S3 over
Premium Mobile phone South Korea Smartphone
samsung b Business Management Quality Innovation with Market-Based Global SCM System Implementation Samsung Electronics‚ a leading Korean company as well as a symbol of the IT industry‚ carried out an innovative project to strengthen its global Supply Chain Management (SCM) execution ability‚ gaining the industry’s interest. Samsung Electronics placed its emphasis on the business management scenario of predicting and preparing for future environmental changes and competitiveness‚ which is one of
Premium Strategic management Microsoft Management
SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging
Premium Apple Inc. Smartphone Mobile phone
Capital Structure : Samsung and Intel 1 | | Samsung Electronics | | Intel | | 1997 | 1998 | 1999 | | 1997 | 1998 | 1999 | Assets | 32‚035 | 24‚105 | 29‚178 | | 28‚880 | 31‚471 | 43‚849 | Liabilities | 27‚386 | 19‚016 | 16‚004 | | 9‚585 | 8‚094 | 11‚314 | Shareholders’ Equity | 4‚649 | 5‚089 | 13‚174 | | 19‚295 | 23‚377 | 32‚535 | | | | | | | | | Debt/Equity | 5.89 | 3.74 | 1.21 | | 0.50 | 0.35 | 0.35 | Debt/Capitalization | 0.85 | 0.79 | 0.55 | | 0.33 | 0.26 |
Premium Debt Finance Currency
Case Study: Samsung Electronics Company : Global Marketing Operations Samsung Electronics Company (SEC) was founded in 1969‚ as a low-cost manufacturer of black and white televisions. Throughout the 1980s‚ SEC supplied massive quantities such as televisions‚ VCRs‚ and microwaves ovens. The company sold their product to original equipment manufacturers (OEMs) that later on will be resold under their big brand name in the industry. In 1993‚ the company’s chairman‚ Lee‚ was initiated to make “
Premium Marketing Brand Advertising
Porter’s 5 forces analysis Potential entrants (threat) Samsung as mobile company is not even frightened of new entrants‚ because the capital needed to invest in this kind of industry is extremely high‚ which means that no too many investors try to gain a market share in mobile environment. BIBLIOGRAPHY \l 2058 This kind of threat is very low‚ with a high invest in R&D for the creation and innovation of unique products that exceed the consumer’s expectations and brand loyalty of their mobile
Premium Mobile phone Smartphone Motorola
Written Analysis of Case Samsung and the Theme Park Industry in Korea Dominicus Mayo The Industry Theme Park is a large entertainment area and has variety complexes with theme in each of its complex. Theme Park is a global Industry operating in North America‚ Europe and Asia with attendance from local area and from all over the world. Theme park become necessity for the people to get entertainment and leisure after busy working day‚ especially for family. The reason that people come to theme
Premium Amusement park