Samsung and Theme Park

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Written Analysis of Case
Samsung and the Theme Park Industry in Korea
Dominicus Mayo

The Industry
Theme Park is a large entertainment area and has variety complexes with theme in each of its complex. Theme Park is a global Industry operating in North America, Europe and Asia with attendance from local area and from all over the world. Theme park become necessity for the people to get entertainment and leisure after busy working day, especially for family. The reason that people come to theme park is the ride that delight them to visit again. Needs Analysis

The needs of this entertainment industry is increasing year after year as the attendance of amusement park on Farmland is increasing at 5.113 thousand in 1993, that show us that there is growth in the Market. (table 4). From table 8. The need of the theme park for the south Korean consumer place a rate of 22%, it shows the need Korean people work for 5 and a half days every week, that indicate that they are very busy, and seems that they have no time for going to the theme park, but in the other hand if we provide a good theme park we can deliver the need of leisure for them after the busy work. In the worldwide, this business is already mature, so we have to arrive with a concept that distinct our theme park with the other theme park, therefore we can attract global market to our theme park. The influencer of the needs:

* Family : Spouse, Children, Parents, media promotion
* Single : Friends, Colleague , social membership, media promotion

Competitive Rivalry within Theme Park Industry : HIGH
Local Rivalry
There are 6 amusement park industry in Korea and Lotte world and Seoul Land are the closest competitor. Lotte world is stated themselves as the biggest Indoor Theme Park in the world and they are located at downtown, which is one of the key success in the business with the accessibility. Seoul Land is the closest competitor with farmland with the similarity of...
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