CASE REPORT: SAMSUNG ELECTRONICS PROBLEMS Samsung competitive advantage is under attacks. Their biggest market share product in micro chip was threaten by Chinese manufacturer. New low-cost competitors: Chinese manufacturer Samsung didn’t know yet how to respond to Chinese invasion: Low-cost‚ differentiation or both? Collaborative ANALYSES EXTERNAL ENVIRONMENT 6F Threat of new entrants (High) High economic of scale High product differentiation High capital
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Information 2 Vodafone 2 Samsung 2 Capital Structure Analysis 2 Vodafone & Samsung Results 3 Liquidity analysis 3 Financial Leverage Ratios 3 Possible changes in Capital Structure – Vodafone 4 Possible changes in Capital Structure – Samsung 4 Capital Structure Finance Theories 4 Modigliani and Miller Irrelevancy Theory 4 Pecking Order Theory 4 Trade-off Theory 4 Clientele Effect 5 Traditional View & Shareholders Wealth 5 Vodafone 5 Samsung 5 Bankruptcy Prediction
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Area of Interest: Apple’s flagship phone iPhone 5S concern‚ there was released last week with Samsung Galaxy Note 3 comparison has become the talk of the town‚ indeed equal shares. Note 3 of Qualcomm S800 processor is equipped with the most advanced ; while 5S adopts new A7 and M7 dynamic co-processor chip‚ running twice as fast than the previous generation‚ be no slouch. 5S maintain eight million pixel camera‚ and use better photographic accessories‚ plus iOS 7 improvements‚ shooting to the next
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Samsung Background Samsung is a Korean company that has risen to prominence in many fields over the years. The size and the scope of the company is almost unimaginable‚ as they are one of the largest and most diverse companies in the world. While the company is mostly known for their technology division (cell phones‚ radios‚ MP3 players‚ computer screens‚ and the like) they have many other divisions as well. The company has expanded from a humble storefront launched in the late 1930s to the largest
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2012 Sustainability Report Global Harmony with people‚ society & environment / Samsung Electronics Sustainability Report 2012 / 1 About This Report This is the fifth Sustainability Report issued by Samsung Electronics and is intended to communicate our sustainability efforts and performance to stakeholders. At Samsung Electronics‚ we firmly believe that we can deliver positive value by protecting the environment and improving the social conditions of the communities in which we operate
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Samsung marketing plan Samsung recently launched the latest iteration of its flagship mobile in India‚ Samsung Galaxy S-4. For the first time Samsung included India in its global launch (for a major product) even before the United States. I remember a time when companies used to launch their flagship product (in India) almost a year after their global launch. Samsung has also stated that it will soon start manufacturing this phone in India. This goes on to show how important Indian market has become
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The Marketing Team Samsung has its marketing team which named Global Marketing Team. The team alone is breaking down into three layers: Marketing Strategy team‚ Regional Strategy team and Product Strategy team. Marketing Strategy team’s main task is to develop global marketing strategy; that is‚ to develop marketing strategy in international-wide. The core message that the company wanted to convey should be shown inside every promotional activities international-wise. Regional Strategy team’s
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founded Samsung in March 1‚ 1938. Byung-Chull Lee started the company in Taegu‚ Korea with only 30‚000 won‚ and it was originally focused on trade export‚ selling dried fish‚ vegetables‚ and fruit to the cities of Manchuria and Beijing. A few years later after Samsung was founded‚ the company acquired its own flour mills and confectionary machines‚ later on they got their own manufacturing and sales operations‚ and eventually evolved to become the modern corporation that is known today. Samsung has
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Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
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Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile devices
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