• The Successfull of Softdrink Industries
    advertisement of soft drink in the market, the number of buyers will increase. 2.5 Theoretical Framework THE MAJOR CUSTOMERS 1. Fast Food Chain 2. Vending Machine 3. Retail shop SOFT DRINK Independent Variable (IV) ...
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  • Hallo
    BACK GROUND Malaysians were first introduced to fast foods when A&W established its first restaurant in 1963. Since then, consumers' acceptance of fast foods has been on the upward trend. This is manifested by the proliferation of fast food outlets in Petaling Jaya and Kuala Lumpur, such as McDonald's...
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  • Enrolment
    Sem 2010-2011 The Correlation between the Level of Implementation of Management Responsibility and the Level of Competence of Employees among Fast Foods in Session Road, Baguio City Bryan Louie Cuaresma, Glenda May Estrada, Benjamin Garcia Jr., Phelim Alwyn Pascua, and Dr. George K. Ramos ACCOUNTING...
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  • Kfc Market
    international fast food restaurants usually comes to most of the people's mind when they plan to visit a restaurant for fast food which is bad signal for local fast food restaurants. When we asked them why they visit international restaurant, they said that the food items of international fast food restaurants...
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  • Marketing to Children Consumers
    Pester Power 13 6.5 Food Packaging 13 7. Methodology 14 7.1 Methodology Selection 14 7.2 Approach Justification 14 7.3 Gaining Access 15 7.4 Ethic in researching children 15 7.5 Procedure 15 7.6 Type of research chosen and method adopted 16 7.7 Sample Frame 16 7.8 Type of sample 17 7.9 Research...
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  • Retail Marketing
    strategy 4 1.5 Mission statement 5 1.6 Marketing objectives 5 1.7 Competitive edge 5 2.0 Primary Research 5 2.1 Questionnaire 5 2.1.1 Limitations to questionnaire 6 2.2 Focus groups 7 2.2.1 Limitations to focus groups 7 2.3 Expert Interviews 8 2.3.1 Limitations to expert interviews 8 ...
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  • Application to Consumer Decision Making Model
    …………………………………………….……………………………………25-26 Appendix: Questionnaire ……………………………………………………..………………………27-20 References………………………………………………………………………………….……………………..31 Table of figures Figure 1: Consumer Decision making model……………………………………………….……………………………………..7 Figure 2: Questionnaires result……………………………………………………………………………………………………...
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  • Applied Business Research and Statistics
    self-administered questionnaire would be most appropriate because there is 25,000 people to be surveyed and could be administered to the workers through work email or online. The advantage of self-administered questionnaire in this case is that it is cheap and easy to administer, fast, preserve confidentiality...
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  • Marketing Research – Mkt 230 Assignment Ii. Research Project Ryanair Customer Satisfaction
    serving 150 airports largely throughout Europe with an operating fleet of 294 aircraft flying approximately 1,500 routes (Box, Byus, 2007). In the fast growing and changing, technology and computer centralized airline industry the Ryanair achieved significant growth and profitability in the very competitive...
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  • Customer Satisfaction in the Restaurant Industry
    goes for the restaurant industry as well, where not only the quality of the food plays a major role, but also the quality of the service itself. This has been recognized by the restaurant X which offers traditional Greek food. Due to increasing competition and decreased disposable income during recent...
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  • eating habit
    habit related to breakfast, plant food and junk food. Student name: William Student number: 13035632 Teacher: Anna Abstract This report investigates eating habits among students according to their first meal of the day, plant food intake and amount of junk food they eat. This research was...
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  • Student
    online survey form, this research will give results on a sample of university students in Malaysia and their eating pattern. Based on the result, 43% of university students in Malaysia eat out more than 15 times in a week. Most of them eat fast food and snacks 1-3 times in a week and 63% of them intended...
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  • Dietary Patterns
    choices which will affect their health and social well-being. One area of increased opportunity for independence that the researchers have observed is in food selection and eating patterns. Adolescent diet is usually shaped by what is available, convenient, and affordable. The struggle for independence...
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  • Big Bazaar
    following manner A) METHODOLOGY ADOPTED Questionnaire The questionnaire is prepared in a well- structure and non-disguised form so that it is easily understandable and answerable by everyone. The type of questions include in the questionnaire are 19 multiple choice questions Random sampling ...
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  • Matrix
    The Effects of 3 and 4 Year Old Children’s Fast Food Brand Knowledge in their Brand Preference 1. author • Claire Lambert, University of Western Australia, clairelambert@iprimus.com • Professor Dick Mizerski, University of Western Australia, dickm@biz.uwa.edu.au • Doina Olaru...
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  • A Report on a Comparison of Customer Service of Fast Food Restaurants in Malaysia: Kfc Versus Mcdonald’s
    Fried Chicken (KFC) is a chain of fast food restaurant based in Louisville, Kentucky, United States that selling Kentucky Fried Chicken around the world.” It had been rated at number 60 as the world most famous brand by BusinessWeek. For KFC, fried chickens was the food they primary focus to sells. “Their...
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  • Mi research proposal
    company’s success. Sri Lanka has a variety of different types of cafes and food outlets. This is a good sign, since both foreigners and locals can enjoy a wide variety of food and beverage. Out of many different types of cafes, fast food outlets and drive-in restaurants opening up, especially in the Western...
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  • Food Cart Local Study
    A Study on the Effects of Modern Food Cart Business in the Business Operation of Traditional Vendor A Thesis Proposal Presented to the Faculty of the College of Business Administration Adamson University In Partial Fulfillment Of the Requirements for the Degree...
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  • Marketing Research
    3, 4, 5 3. Marketing research report 6 4. Questionnaire 7,8,9,10 5. Conclusion ...
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  • Proposal
    future. This research will examine the impact of service quality on customer satisfaction in the fast food industry, through analyzing the correlation between both. KFC being an international fast food restaurant and having scientific management models, has been selected for the empirical part of the...
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