Fast Food

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Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away.


The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel are today ubiquitous in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada. In the French-speaking nations of West Africa, roadside stands in and around the larger cities continue to Sell—as they have done for generations—a range of ready-to-eat, char grilled. Meat sticks known locally as brochettes.

Market size and major players
Dominated by McDonalds having as many as 123 outlets.
Domino’s pizza is present in around 274 locations.
Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009. •Subways have established around 145 outlets.
Nirula’s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years. Major players in fast food

McDonalds 132 outlets
KFC 72 outlets
Pizza hut 147 outlets
Dominos Pizza 274 outlets
Café Coffee Day 833 outlets
Barista 200 outlets
Fast food contains high amount of
Saturated Fat

Why do people eat it?

Quick and Easy
Tastes good
Provides satiety and comfort
It’s everywhere Dual Income families
Work day-away from home
Shifts in Traditional Food habits
High income urban dwellers
Variety of choice of foods
Home delivery, take-away restaurants, American chains


The percentage share held by foodservice of total consumer expenditure on food has increased from a very low base drastically. Eating at home remains very much ingrained in Indian culture and changes in eating habits are very slow moving with barriers to eating out entrenched in certain sectors of Indian society. The growth in nuclear families, particularly in urban India has decreased drastically. India, exposure to global media and Western cuisine and an increasing number of women joining the workforce have had an impact on eating out trends.

Major players of fast food in India
• Mc Donalds
• Pizza hut
• Dominos Pizza
• Coffee day
• Barista

Kentucky Fried Chicken

About the Company

KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC is a brand and operating segment, called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952,

Menu items

KFC's specialty is fried chicken served in various forms. KFC's primary product is pressure-fried pieces of chicken made with original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. Kentucky Grilled...
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