The soft drink market is a duopoly worldwide and India is no exception. 95% of sales are shared between 2 companies- PepsiCo and Coca-Cola. Soft-drink is a product with very little differentiation and high degree of impulse purchases. Given these two facts‚ Place and Promotion assume paramount importance in the marketing of soft-drinks. Through this report we intend to discuss the approach for addressing a particular managerial decision problem of 7UP. It is with this intention we have decided
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would be an observational study which is a study when specific characteristics of the subject are observed‚ but the characteristics are in no way customized by the researcher. The reason I say that this would be an observational study is because the sample population that was studied was not influenced by the researcher themselves. In addition based on the fact that this study was a poll‚ in which people were asked to answer the questions but no responses were influenced or manipulated with (Bennett
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activities it has become difficult for companies to achieve their target. The term sales promotion refers to many kind of selling incentives and techniques intended to product immediate and short term sales effect typical sales promotion include samples in pack premiums values pack refund and rebates sale promotion can be apply to across to broad range i.e from chewing gum to household and car The other defining characteristics of sale promotion are its short term or immediate. For the present
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professionals‚ and to all concerned. June‚2013 Contents 1) Research Problem ……………………………….Page 3 2) Organizational Profile ……..….………………..Page 4-5 3) Introduction .……….……………………………….Page 6 4) Research Methodology ❖ Sample Size ❖ Sampling
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TITLE : IMPACT OF TRAIINING METHODS ON EMPLOYEE PERFORMANCE IN IT SECTOR: A STUDY OF MAHINDRA SATYAM COMPUTERS LTD TOPIC: Training Methods REASON FOR SELECTION: Training is crucial for organizational development and its success. It is fruitful to both employers and employees of an organization. An employee will become more efficient and productive if he/she is trained well. | Training is imparted on four basic grounds: * New candidates who join an organization are given training. This
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“Give me a dozen healthy infants‚ well-formed‚ and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select- doctor‚ lawyer‚ artist‚ merchant-chief and‚ yes‚ even beggar-man and thief‚ regardless of his talents‚ penchants‚ tendencies‚ abilities‚ vocations‚ and race of his ancestors.” (1930) John B. Watson Behaviorism Theory ‘Time Line [1878] John B‚ Watson was born to Emma and
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was the customer of Hero passion pro located at Vishrantwadi were the sampling units. Sampling Area: The research was conducted in Vishrantwadi. Sampling Technique: The sampling is convenience sampling method. Sampling Size: The sample size is 80. Limitations: The survey for the research was carried out in Vishrantwadi region & the conclusion & suggestion of it should not be generalized in other region. The responses of the customers on the question being asked may not be 100
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Job Fair Brochure Cathy Peifer Bus/210 October 5‚ 2014 Molly Kray Job Fair Brochure Company Information: Carolina Business & Tax Service is an independently owned company that specializes in income tax and payroll services to all sized businesses and individuals in our community and local areas. We currently have 5 locations to cover the coastal counties in Northern South Carolina and are in the process of opening our newest location in southeast North Carolina. You simply supply the employee’s
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SYNOPSIS OF PROJECT REPORT * TITLE OF THE PROJECT : To Study the Effect of Advertisements on Children with special reference to confectionery products. * SUBMITTED BY : JARANI MANISH GOVINDRAM MMS II SEM IV * PROJECT GUIDE : PROF. DR. TARUNA PARMAR * YEAR OF SUBMISSION : 2011-12 * GENERAL INTRODUCTION OF THE PROJECT The world belongs to kids. Kids today mean business. Marketing to kids may be your passport to growth.
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INTRODUCTION Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a grasp on what type of people are most likely to purchase your products or services‚ you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers‚ you can study their spending trends‚ lifestyles‚ and much more. You can no longer
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