Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press‚ Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management College‚ King Mongkut’s Institute of Technology Ladkrabang‚ Ladkrabang‚ Bangkok 10520‚ Thailand‚ knrangsa@kmitl.ac.th 2 Department of Business Data Analysis‚ Faculty of Science and Technology‚ Assumption
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Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product
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excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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A STUDY ON CONSUMER BUYING BEHAVIOUR AT “THE MOBILE STORE” RUSSEL CHOWK‚ JABALPUR (M.P) [pic] A Project Report submitted in fulfillment of the requirement for the award of the degree of MASTERS IN MARKETING MANAGEMENT Submitted By: Abhishek Hamilton M.M.M (Sem-3) Under the guidance of Prof. Milan Marathe Submitted To: University OF Pune CERTIFICATE This is to certify
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worldwide with 1300 stores. It has a professional hair-care line consisting of shampoos‚ conditioners and styling products developed in collaboration with United Kingdom’s top celebrity hairdressers. The primary objective of the company has been to drive sales volumes and trade-up consumers from lower-value brands‚ while retaining or building brand equity. The UK hair-care market has over 60 national brands widely available in supermarkets and drug retailers with not a single brand having more than 9%
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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Holiday Car Sales Promotion The holiday season is not just a big time for retail stores‚ but also for car dealerships. During our research‚ we visited some car dealerships in the Hattiesburg area to compare holiday sales promotions. The dealerships we visited included Ford‚ Nissan‚ Suzuki‚ Toyota‚ Chevrolet‚ Pontiac‚ and Cadillac. One of our group members spoke with Mr. Wells at Courtesy Ford. He stated that they were not necessarily offering a holiday sale‚ but instead they were making price
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