Important Celebrity Attributes While selecting a celebrity as endorser‚ the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration‚ from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order
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IPLE: Assignment 1 – Mriduna Darunam Hanti Mriduna darunam hanti mriduna hanty adarunam Nasaddhyam mriduna kinchid tasmad teevrataram mriduh. (Mahabharata Vana 28.31) The above verse from the Mahabharata may be translated in English to mean the following: The soft destroys the hard‚ and the soft destroys what is not hard. Nothing is impossible to softness and therefore softness is the hardest. In essence‚ the verse means that aggression or cruelty can be conquered by softness
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32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988‚ when it was transformed into a corporation.The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7.74 billion in 2004. adidas’ product range includes shoes‚ apparel and accessories for basketball‚ golf‚ soccer‚ fitness and training.The company has over 14‚000 employees‚ 110 subsidiaries and sources from 840 factories across
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for new heroes in our changing times. Heroes of our Times: * Verghese Kurien (White Revolution) * C.Subramanian (Green Revolution) * Sam Pitroda (PCOs) * Amartya Sen * Mother Teresa * Ratan Tata * NR Narayan Murthy * Sachin Tendulkar * Karna – Defies low caste‚ celebrates achievement‚ stands for individualism‚ confident attitude‚ above all – CHARITY. What is Wrong with our Temper? A discussion on why the attitude of Indians has turned negative and how a pessimistic outlook
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Coca cola promotion tools used Television Advertising The first advertisement created for the Coca cola company was produced in conjunction with a television special featuring Edgar Bergen and Charlie McCarthy on Thanksgiving day‚1950. At that time‚ Coca cola advertising agency was D’Arcy since 1906. Television advertising then become the medium of Coca cola to promote their products. They struggle to develope strategy to reach consumers at the place which had television station. One
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Roger Federer (German pronunciation: [ˈfeːdərər]; born 8 August 1981) is a Swiss professional tennis player who‚ as of October 2013‚ is ranked world no. 7 by the ATP. Numerous commentators‚ pundits‚ former and current players of the sport have deemed Federer the greatest tennis player of all time.[a] He holds several men’s world records of the Open Era: holding the world no. 1 position for 302 weeks overall;[15][16] including a 237-consecutive-week stretch at the top from 2004 to 2008;[17] winning
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Workaholics vs High performers Do you think Sachin Tendulkar would have reached the heights in Cricket without putting the right technique of smashing sixes in the beginning? Or Dhirubhai Ambani would have built India ‘s largest private sector Company‚ without stretching himself? The reason for their success is the dedication‚ passion and hardwork that they ‘ve put in their work. But do we dare call them workaholics? I leave it up to you to decide… Good evening fellow toastmasters‚ gaveliers and
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India as a nation of vast human resources is yet to fulfill its potential in the world of sports. The resurgence in the sports arena as manifested in the past couple of decades is still far short of international standards. The country’s objective in the long-term must be to forge ahead with planned progress to attain eminence in world sports. India had a rich tradition of supremacy in sports and games down the ages. The epics and history recount the heroic deeds in archery‚ wrestling‚ sword-fighting
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Asha Bhosle Asha Bhosle is an Indian singer who has fascinated the entire country with her voice. Asha was born on September 8‚ 1933 in a small village in sangli‚ Maharashtra to the Marathi family of pandit Dinanath Mangeshkar.She was the third child of Dinanath Mangeshkar and Shudhhamati. Her nickname is The Queen of Indi pop. Her father pandit Dinanth Mangeshkar was a theater artist and a classical singer. He trained her in classical music at a very young age .Her other sibling are
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Integrated Marketing Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with
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