are now quickly known everywhere. Mass media both overwhelm us with information and help us to sort it out. The development of mass media has had a great influence on our lives. We have come to depend on it for information and so forth. In doing so‚ we allowed it to affect important aspects of our lives. Media‚ why is it has been a hot topic of discussion in our nowadays society? We find that in our country‚ Malaysia‚ the mass media plays a very crucial role in influencing and changing the thinking
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Marxists view the audience to the mass media as passive and this then allows the hypodemic syringe idea to come into play. Marxists believe the mass media is a instrument of the ruling class and through the media the ruling class ideology is ’injected’ into our heads. This is able to happen as the ruling class own the means of production so have control over society‚ e.g Rupert Murdoch who owns sky‚ the sun newspaper‚ the times newspaper‚ sunday times and much more Right wing buisnesses. Lukes would
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Mass Media and Public Opinion The generalized idea of every individual’s personality is "I have my own thoughts." When this statement is examined closer‚ the question arises of what influences one to believe the things they do? Mass media plays an immense role in the form shaping of people’s opinions and views through means of ownership‚ commercialization and news coverage. The rich keep getting richer‚ including corporations. One way they do so is through owning and merging media outlets. Because
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The media plays a crucial role in forming and reflecting public opinion. It is even said to be a "mirror" and "molder" of public opinion‚ meaning that the public copies or follows as well as assembles thoughts and judgments through the media and the information it displays. Fahrenheit 9/11 and Fahernhype 9/11 both contain information that have mirrored and molded the opinions of the American public on the Bush Administration and the War on Terrorism. Both films give complete opposite viewpoints and
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“The role of media in today’s world” In the present era‚ media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society‚ infact‚ it is the media which shapes our lives. The purpose of the media is to inform people about current and new affairs . It tells about the people who are geographically divided. For many community groups and organisations‚ gaining positive and consistent coverage
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ROLE OF MEDIA IN PUBLIC LIFE INTRODUCTION The importance and the impact of the media‚ written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information‚ media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications‚ dailies‚ fortnightly‚ weeklies‚ monthly all giving
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importance and the impact of the media‚ written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information‚ media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications‚ dailies‚ fortnightly‚ weeklies‚ monthly all giving information about events with supplement of
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“Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio‚ sound recordings‚ television‚ video recording and streaming internet content” . It denotes‚ “the main means of communicating with large number of people‚ especially television‚ radio‚ internet and satellite”. The electronic media have four basic
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Claussen‚ Dane S. 2004‚ ‘Cognitive Dissonance‚ Media illiteracy and Public Opinion on News Media’‚ American Behavioral Scientist‚ Volume 48‚ Issue 2‚ pp. 212-218. Topic – The article ‘Cognitive Dissonance‚ Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion‚ media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over
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approximately 100 words per question. 1. What are the primary roles of media delivering news to the public The primary roles of media delivering news to the public are to inform‚ explain‚ update‚ educate‚ and entertain. The media wants to send the news out to the public. This means citizens; including members of the news media should be respectful of readers and tell the truth at all times. People want quick and truthful information on what is happening in the world. With today’s technology; the
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