Role of Media

Only available on StudyMode
  • Download(s) : 242
  • Published : December 6, 2012
Open Document
Text Preview
The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving information about events with supplement of suggestions and comments by learned people. Today, the print media has acquired such proportions that, there is absolutely no avenue of knowledge or information that is left out. Multifarious avenues are being touched upon, whether it be local, national or international. All avenues of news, business, health, sports, films and entertainment are being dwelt upon at great length. The great advantage of this media in spreading of news, knowledge and information through the length and breadth of the world. In these days of awareness, even the remotest of villages of India get at least one daily newspaper in their local language. This keeps them abreast of the latest news and happenings of the world. Moreover, written media is the cheapest medium of collecting all important information of the district, city, country and the world. Next in importance come the electronic media, i.e. the radio and the television. I call it second to the print media because it is more expensive and so, less common in far flung areas of the country. With ever so many channels on the radio and the television there is no information that is left untouched. This media specially caters more to urban areas as it is more expensive to buy and then to maintain. Thus, the media, whatever it be print or the electronic media, its importance at least in the modern world cannot be denigrated. While we are sitting in our drawing rooms at home, we can get all the information of all happenings around the...
tracking img