CONSULTANT(S): CONSULTING FIRM: CASE: Rogers’ Chocolates PROBLEM: The Board of Directors have given direction to the new President‚ Mr. Steve Parkhill‚ to triple the size of the company within ten years. Mr. Parkhill is required to devise a strategy that would fit the company’s culture‚ and then gain the support of the board‚ the management team and the employees. SWOT ANALYSIS: Strengths Well-known Product Recognized since 1885 Good Reputation Amongst Customers Established Marketing
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Problem Statement Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality‚ hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income‚ middle-aged couples that are mainly empty nested or child-free‚ so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization‚ product innovation toward a more health-conscious
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EXECUTIVE SUMMARY Mr. Steve Parkhill‚ president of Rogers’ Chocolate‚ has been faced with the challenge to double or triple the size of the company within 10 years. Ideas for growth have already been presented by the board‚ and these include franchising‚ online business‚ corporate gift market‚ and focusing on the 2010 Winter Olympics in Vancouver‚ British Columbia. It was suggested to focus its efforts outside of British Columbia‚ but there is no guarantee that they would have the same success
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the team analyses the case of Rogers’ Chocolates to introduce the company‚ analyse their situation‚ problems and opportunities to provide insight on company operations and how Rogers’ should proceed given their current position. Introduction: Jo Industry/Company/Competitive Advantage Symptoms of Present Situation Enthusiastic/positive PEST Analysis: Jo Political/Legal Economic Social cultural/ Demographic Technological Jo: did this little chart to help with my analysis. feel free to use it or not :)
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The industry Roger’s Chocolates is in is the luxury chocolates industry. They are a manufacturing company as they supply to other companies and also they have their own retail shops. On what basis is the company choosing to compete? They are competing by focused differentiation- * Their target market is smaller scope - affluent people looking for quality willing to pay a premium price. * They produce a high quality premium line of chocolates * The chocolates are hand made * The
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MBA 607 TERM Project For Professor Tomek Kopczynski Financial statement analysis and investment recommendation for: Rogers Communication Inc and TELUS Corporation Table of Contents The Communication Sector 4 Industry Overview 4 Key Industry Characteristics 4 Company overview 5 Rogers Communication Inc. 5 TELUS Corporation 5 Comparative Analysis 5 Overall performance: how well are the companies performing overall? 6 Management of financing and sources of capital: how well do the companies
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Analyses of Chocolat Chocolat is a 1999 novel by Joanne Harris that tells the story of how a young woman Vianne Rocher frees a little French village from the deceptive control of the village priest Frances Reynaud with the power of her captivating chocolates. In 2000‚ it was adapted for the big screen in a movie based on Harris’ novel. Like many movie adaptations‚ the original story changes‚ some more than others. Chocolat‚ though‚ does a great job of keeping close to the original story and its characters
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to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix 73 13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short‚ medium‚ and long term) 81 1. Describe briefly the history‚ development‚ and growth of the company overtime. Rogers ’ Chocolates is steeped in tradition and a rich history that
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Roger and Me is a documentary starring Michael Moore that reveals the hard hitting economic impact General Motors left on Flint‚ Michigan. Throughout the film it is clear that General Motors was a huge factor in Flint’s financial system and slowly by surely it becomes evident that many of the residents living in Flint were eventually someway shape or form affected by layoffs from General Motors. These layoffs came from General Motors attempt to adopt the concept of globalization‚ all the while General
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Roger Williams Analysis Roger Williams writings in The Key into the Language of America reflected his nontraditional views of the Natives during his time. While most Englishmen in America viewed the Natives as “savages‚… wild men‚… barbarians‚… or heathens‚”(page 90) Williams “saw that the American Indians were no better or worse than the “rogues” who dealt with them‚ and that in fact they possessed a marked degree of civility.” (page89) The fact that he came to his conclusion by actually submerging
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