A NEW TENDENCY IN TOURISM SECTOR: THEMED HOTELS AN EMPIRICAL RESEARCH ABOUT TOURIST PROFILE WHO PREFERS TO STAY AT THEMED HOTELS IN ANTALYA AND REASONS OF PREFERENCE Ahmet AKTA ‚ Prof. Dr.‚ Akdeniz University Alanya Faculty of Administration‚ Antalya‚ TURKEY Seden ALGÜR‚ Phd Student‚ Akdeniz University Institute of Social Sciences‚ Antalya‚ TURKEY ABSTRACT Tourism being industry without chimney in our country which has stepped important paces with membership process of the EU‚ has been
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QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service is a measure of service quality. The fact that hotels and resorts
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INSTITUTE OF PROFESSIONAL DEVELOPMENT EXECUTIVE MBA PROGRAM : MASTER IN MANUFACTURING MANAGEMENT MODULE : MARKETING MANAGEMENT TOPIC : VALUE PROPOSITION OF A PRODUCT / SERVICE LECTURER : Ms PUVANESWARY K. CHRISTINE NAME OF STUDENT : MASURI MAT ROZEKHI MATRIC NO : EMBA-MMFG-12151 I/C NO : 610620-01-6280 DATE ; 11TH AUGUST 2012 Contents Introduction 4 Purpose of report 4 Definition of marketing 4 Definition of value 5 What makes people buy a particular product
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Purchase a premier hotel brands internationally: Change to Marriott brand or Maintain brand as an operating subsidiary? Why to rebrand - • Name might not be doing justice to the overall experience. Making such a change is especially important when a hospitality property has lost effectiveness in serving its market. The previous brand might not be providing service so there can be misperception about the Marriott brand • Rebranding might help to reposition the hotel and properly brand it.
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Top Three Competitors. When looking for competitors of hotels‚ there are many different things to consider‚ like price‚ amenities‚ the history of the hotel‚ star rating‚ and more. I mainly focused on price amenities and the history of the hotels. To start The Grand Hotel was the cheapest of the all the hotels which is nice if you are trying to save a few dollars but still stay in a very nice place. The Grand Hotel was anywhere from 130-190 a night. The Depot was the second cheapest at a price that
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Summary: The Hotel Paris’s competitive strategy was to use superior guest service and to increase the length of stay and return rate of guests‚ and thus boost revenues and profitability. HR manager Lisa Cruz had to form some functional policies and activities that support this competitive strategy‚ by choosing the required employee behaviors and competencies. She knew that employee selection had to play a central role in her plans. Producing satisfied customers required activities like inbound logistics
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HOTEL FRONT OFFICE OPERATIONS AND MANAGEMENT (BC 002) ASSIGNMENT - FRONT OFFICE MANAGEMENT BC002 Subject Title: Front Office Management Subject Code: BC 002 Student Name: Dhimyan Ibrahim Student I.D: 0105159 Lecturer: Gurcharan Singh Hans Marks: TABLE OF CONTENT PAGE a) History of the company Page: 1 - 6 b) Vision‚ Mission Statement & Company’s Objectives Page: 7 - 9 c) Location
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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hotel security A successful hotel security manager needs to be professional‚ well-trained in topics ranging from life safety to liability‚ a good communicator‚ and open to addressing new and challenging needs. Understanding new technology is especially important. Security salespeople and security managers can work together to bring the best system and product to the hotel property in such areas as: 1. guest room key systems‚ 2. fire alarm systems‚ 3. radio systems‚ and 4. closed-circuit television
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Financial Performance 16 Boston Consulting Group (BCG) Matrix 17 Competitive Profile Matrix 18 Strategy Formulation & Methods of Development 19 Conclusion 20 Recommendations 21 Evaluation of Learning 22 Bibliography 23 Table of Figures Figure 1: Economic Survey-----------------------------------------------7 Figure 2: Visitor Arrivals-----------------------------------------------------8 Figure 3: Top 15 Markets----------------------------------------------------8 Figure 4: Porter’s five
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