them to internationalise themselves. A more “hot” campaign‚ more sensual‚ which create a buzz and so relaunch the sales. Description and analyse of the ads: This is the link to look at the video of the ads: http://www.dailymotion.com/video/x3hfwg_orangina-naturally-juicy-english-ve_news This is the link to look at the making of the ads:
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Influence of Ads on Women Televisions‚ billboards‚ magazines‚ ads of every sort are everywhere we look. In these ads are the woman’s persona of how they should look and act. Stereotypically the ads make us believe women are supposed to be sexy‚ great career driven super mothers‚ and the perfect wife. Advertisement conveys a negative influence on all women and the way they should represent themselves and how their body should look according to how the advertisement portrays them. Women in advertisements
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(internet) used to communicate and how is the advertising practice affected by the technology trends? Brand: Steinway & Sons Relevant advertisements/campaigns: piano for peace Target consumers: Private market and the institutional market How ads (and/or the practice of advertising) inform and are informed by this area of consumption: * Social value: Desire for “peace” (Bed-In) * Piano playing is considered “well-educated” and “teach children concentration and self-discipline” *
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to the way we feel? Well‚ this particular ad nudges at just that in numerous ways. By boldly presenting its delicious looking cinnamon bun‚ drenched in vanilla flavored icing on a close up. followed by nice‚ warm‚ shades of brown‚ and finally topped off with the famous Cinnabon logo‚ It causes a sort of stop and stare reaction as your senses and emotions are all vigorously boggled and bombarded by past experiences and appetizing smells and tastes. On this ad individually‚ it states the following in
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DE BEERS – DIAMONDS ARE FOREVER As the world’s leading diamond company for more than a century‚ the De Beers name is synonymous with diamonds. Since 1888‚ it has been connecting people around the world with one of the earth’s natural treasures‚ helping to create countless memorable moments. Approach High tech x-ray machines uncover diamonds With geographically diverse world-class mining assets‚ it have the largest diamond resource and reserve
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Ad Agency Report Blanca I. Davila-Pabon Grantham University BA/530 – Marketing Management December 31‚ 2012 Jan Tucker Abstract The focus of this paper is to select and research an advertising agency‚ which will then be evaluated. The paper will discuss the evaluation in two stages. Thus‚ the first section of the evaluation will include a description of the unique aspects of the agency‚ its strengths‚ services‚ specialties‚ and approach to marketing communication‚ and others
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HIV Prevention through Thailand’s Condom Ad Ini this paper I want to This condom ad is from Thailand and show a man coming to a store and whisper to the casher to buy condom because he’s embarrassed to buy it. Then he look around anxiously and everyone are judging him for buying a condom. But then he realize it’s only on his mind and people are not really care about him buying condom. And at the end of the advertising is the campaign words about not to be ashamed to buy condom because you’re being
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thing if we where in their position. The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow‚ who was a director of corporate communications for Microsoft Corporation‚ which is located in Redmond‚ Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his need to excel he searched for outside help
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Six marketing lessons from Red Bull Stratos by Nicola Kemp‚ 19 October 2012‚ 1:20pm 2 Comments The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society‚ not just their bottom lines‚ writes Nicola Kemp Red Bull Stratos It was a greater feat than any 30-second spot has ever achieved: skydiver Felix Baumgartner dropped from near-space (23 miles high) back to the Earth’s surface. It was an astonishing display of
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The Primus print ad for beer applies appeals to belonging and eye candy‚ using the myth that drinking is a risk-free activity to catch the young adults’ attention. The Primus ad for beer applies the appeal to belonging to persuade young adults to buy the beer. In the ad‚ the group of friends are having fun and drinking beer. The three boys that are holding the beer‚ are trying to show us that they are having the best time of their lives. The ad convinces us that if we bought primus we are going
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