On October 2nd‚ Gatorade turned 50 years old. In 1965‚ Dr. Robert Cade and his team at the University of Florida‚ invented a drink that helps with renewing the fluids and the electrolytes lost in the sweat by the University’s Football team‚ the Gators‚ and they call it Gatorade. When the Gators won the Orange Bowl in 1967‚ the success of Gatorade start raising. They started to add some flavors to help with the taste‚ and Lemon-lime was the first flavor to add in 1965‚ later in the same year‚ Orange
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Advertisers often use famous people to sponsor their products. Gatorade doesn’t falls short in this category for marketing. Some of their ads included Tiger Woods‚ Peyton Manning‚ Serena Williams‚ and Michael Jordan to name a few. There are many reasons why advertisers chose to do ads on models‚ celebrities‚ and athletes. For instance‚ adolescents look at these celebrities as role models‚ or ways to live out their dreams. In the 1997 Gatorade ad featuring an all-time great Michael Jordan; he is sitting
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Rhetorical Analysis on “Vintage Ads” | | Na’Shaye Lewis September 9‚ 2013 | Appealing to someone’s emotions is how the tobacco companies get the big bucks. Lucky Strike Cigarettes first came about around the 1920s. Its motto was “Reach for a LUCKY instead of a sweet”. Which went on to say in the ad‚ “To keep a slender figure‚ No one can deny Lucky Strike. They are toasted so there is no throat irritation and no cough”. This ad was made to appeal to the average American woman in that
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did with one of their beer ads that reads “Enjoy responsibly. Phones down‚ please.” The layout and color of the phones on the bar counter are put in that spot to make a glass shape‚ The company shows all three different appeals mostly trying to persuade buyers. Guinness has made an ad that puts a twist on everyday objects and phrases‚ uses colors of phones to create an image‚ and uses appeals to persuade people into getting a stout. The only words Guinness uses in the ad are very clever because it
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women’s magazines you will find several different ads for all sorts of diet products. In the March 2013 issue of Woman’s Day magazine there were four different ads for diet aids and products. The primary appeal used in most advertising is an emotional one but most also use ethos and logos as well. In the following essay we’ll examine the different diet ads and the type of appeals each use to convince the public to buy and use the product. In the full page ad for Sensa‚ a diet product you shake onto your
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Skoal AD Rhetorical analysis The ad being analyzed is an ad for the Skoal brand versus cigarette smoking. This ad depicts a younger female playing pool in a bar. It is mainly pointed towards younger males. By telling young men by dipping “Skoal”‚ their sex life will be improved‚ because they will be inside with the girl instead of outside smoking a cigarette by themselves. This ad is effective due to the target audience and their increased hormones around that age. “Skoal” is trying to the
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presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later‚ in 1967‚ the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline‚ while Georgia Tech. had water. In a post-game interview‚ the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline‚ that made the
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Ford displayed an advertisement for their future plans with eye grabbing scenery‚ as well as filling the audiences heart with joy and sympathy. This is not another boring vehicle commercial but has a connection with all of the viewers. 2017 Ford Go Further successfully convinces the american public to trust the vision of the Ford company‚ and their plans to become more mobile in the future. Throughout the entire commercial Ford shows all these different scenarios where children‚ parents‚ and even
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Today’s age of athletics relies on the use of various technologies to enhance performance. As unpaid individuals‚ high school and college students have to depend on cheaper equipment and less replacements; ShoeMod presents a solution to this issue by introducing economic‚ replaceable outsoles which allow for effective‚ prolonged usage of a single pair of shoes. This ShoeMod advertisement‚ through the employment of pathos and logos‚ accomplishes the company’s goal of producing demand for the product
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Abstract Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products‚ however‚ Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets‚ the company’s strategies for persuading those demographics
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