Examining Perception and Attitude of Customers Toward Two Online Travel Portals YATRA.COM & MAKEMYTRIP.COM A SYNOPSIS SUBMITTED TO THE DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHEHRU BY: NIPUN GUPTA‚ BHANU PARTAP & ASHWINI UNDER THE SUPERVISION OF MR. SANJEEV SHARMA DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHERU INTRODUCTION The OTA (online travel agency) business in India is currently
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Perception of Customers towards Life Insurance Services Customer satisfaction is the perception of customers on the service whether that service has met his needs and expectations. Service quality‚ personal factors‚ perception of equity and fairness‚ price‚ product quality‚ situational factors and attributions for service success or failure are the factors that influence the customer satisfaction. However‚ the perceptions and expectations of the policyholders who have taken the policies from Life
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CONSUMER’S ATTITUDE TOWARDS READY TO EAT FOOD INDUSTRY (RTE) as a part of marketing research information system course. The current situation is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data and prepare the project. This project is on the study of CONSUMER’S ATTITUDE TOWARDS READY TO EAT FOOD market
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THEORETICAL BACK GROUND. Market: Basically a market is a place where buyers and sellers gather exchange goods and services. A market consists of all potential customers sharing a particular need or want that might be willing a able to engage in exchange to satisfy that need or want. The size of the market depends upon the number of persons who exhibit the need have resources that interest others and are willing to offer these resources in exchange for what they want
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ACROPOLIS TECHNICAL CAMPUS SYNOPSIS ON “AN ANALYSIS OF CUSTOMER PERCEPTION TOWARDS MOBILE BANKING” Submitted to: submitted by: Prof.-Harsh Ramgir
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internet banking and how to improve the usage rate were the focus of research area in this study. Qualitative exploratory research using questionnaire was applied. 100 respondents were selected for study after initial screening. They were all bank customers. The study revealed that education‚ gender‚ income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people. The research
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right? What are their values? Give examples of how they treat their employees. Do they work towards social responsibility? -We at DreamWorks also remember to give back to the society by way of Corporate Social Responsibility. It is just right to be socially responsible as corporate citizens. We have started a Career‚ Leadership and Entrepreneurial Project (CLEP Africa)‚ which is saddled with the responsibility of raising leaders and helping young people pilot their way to a dream career. CLEP Africa
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1.0 INTRODUCTION In managing the business which provides pure services to the customer‚ company need to ensure that the service delivered is meeting with expectation and satisfied the customer. The quality of services is considered to be a critical success factor for the service companies. Service is close conceptual as well as empirical link to customer satisfaction turned it into the core marketing instrument‚ making it the most researched area in services marketing (Fisk et al.‚ 1995; Bolton
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years in INDIA. Mobiles have become so popular that many people use their handset as their only phone and rarely use a landline. The telecommunications industry at present is a much more competitive market and customers have a diversity of services‚ product‚ and sellers to choose from. Customers of telecommunications services stipulate s high quality from their suppliers. They have
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INTRODUCTION Consumer Perception Definitions Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior. Therefore‚ a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual
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