A study on customer perception towards E Banking facilities
INTRODUCTION
Consumer Perception
Definitions
Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior.
Therefore, a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual making a purchase with little or no influence from others. However, in some cases a number of people can be jointly involved in a purchase decision•
Identifying and understanding the groups consumers belong to is a key strategy for marketers. Doing so helps identify target markets, develop new products, and create appealing marketing promotions to which consumers can relate. In particular, marketers seek to locate group leaders and others to whom members of the group look for advice or direction. These opinion leaders, if well respected by the group, can be used to gain insight into group behavior and if these opinion leaders accept promotional opportunities could act as effective spokespeople for the marketer 's product
This process is presented in a sequence of 5 steps
In the first step the consumer has determined that for some reason he /she is not satisfied (i.e., consumer 's perceived actual condition) and wants to improve his/her situation (i.e., consumer 's perceived desired condition). For instance, internal triggers, such as hunger or thirst, may tell the consumer that food or drink is needed. External factors can also trigger consumer 's needs. Marketers are particularly good at this through advertising; in-store displays and even the intentional use of scent (e.g., perfume counters). At this stage the decision-making process may stall if the consumer is not motivated to continue. However, if the consumer does have the
Consumer Perception
Definitions
Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior.
Therefore, a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual making a purchase with little or no influence from others. However, in some cases a number of people can be jointly involved in a purchase decision•
Identifying and understanding the groups consumers belong to is a key strategy for marketers. Doing so helps identify target markets, develop new products, and create appealing marketing promotions to which consumers can relate. In particular, marketers seek to locate group leaders and others to whom members of the group look for advice or direction. These opinion leaders, if well respected by the group, can be used to gain insight into group behavior and if these opinion leaders accept promotional opportunities could act as effective spokespeople for the marketer 's product
This process is presented in a sequence of 5 steps
In the first step the consumer has determined that for some reason he /she is not satisfied (i.e., consumer 's perceived actual condition) and wants to improve his/her situation (i.e., consumer 's perceived desired condition). For instance, internal triggers, such as hunger or thirst, may tell the consumer that food or drink is needed. External factors can also trigger consumer 's needs. Marketers are particularly good at this through advertising; in-store displays and even the intentional use of scent (e.g., perfume counters). At this stage the decision-making process may stall if the consumer is not motivated to continue. However, if the consumer does have the