Jean Kilbourne Essay
Jean Kilbourne is an author, speaker and a filmmaker who is recognized for her groundbreaking involvement with reviewing advertisements of women. In a recent, film she addressed the social and cultural expectation of women and beauty in advertisements. She talked about the criticism, dehumanization, and judgment women have faced for centuries. Towards the conclusion of the film she offered strategies to benefit the issue. Kilbourne expressed that, it is important to be involved, to help change the attitude about women within our culture. During her closing remarks Jean also mentioned that “change will depend on an aware, active, educated public that thinks of itself primarily as citizens rather than primarily as consumers” (Kilbourne, 2015).
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For instance, if someone buys a bra from an advertisement degrading women’s’ breast, I would consider them to be a consumer. They bought the bra for their personal use, despite that there is a negative message being portrayed in the advertisement. The consumer either does not realize that there is an issue with the advisement, or they block the negative message out. However, if an individual is an active and aware citizen, I think that they would not buy the product. A citizen would not purchase the bra, due to them realizing the dehumanizing message of women being depicted. I also do not think that you can be both a citizen and a consumer because to me being a citizen is acting based on what is right overall and not only thinking about …show more content…
I believe that this is a very true statement because in our culture no part of the women body is left unchanged. Kilbourne said that 91 percent of surgery is performed on women. Many women arch their eyebrows, dye their hair, wear false lashes, mascara, and wear eyeshadow. I think the reason for these beauty practices goes back to the advisements that Jean Kilbourne speaks of. These advisements give off the message that women are supposed to be, wrinkle free, sexy, and appealing for men. As a retaliation woman participate in these beauty trends, some which are dangerous and
For instance, if someone buys a bra from an advertisement degrading women’s’ breast, I would consider them to be a consumer. They bought the bra for their personal use, despite that there is a negative message being portrayed in the advertisement. The consumer either does not realize that there is an issue with the advisement, or they block the negative message out. However, if an individual is an active and aware citizen, I think that they would not buy the product. A citizen would not purchase the bra, due to them realizing the dehumanizing message of women being depicted. I also do not think that you can be both a citizen and a consumer because to me being a citizen is acting based on what is right overall and not only thinking about …show more content…
I believe that this is a very true statement because in our culture no part of the women body is left unchanged. Kilbourne said that 91 percent of surgery is performed on women. Many women arch their eyebrows, dye their hair, wear false lashes, mascara, and wear eyeshadow. I think the reason for these beauty practices goes back to the advisements that Jean Kilbourne speaks of. These advisements give off the message that women are supposed to be, wrinkle free, sexy, and appealing for men. As a retaliation woman participate in these beauty trends, some which are dangerous and