Essay # 2 Assignment
Prof. M. Ryckebusch.
Final Draft 03/26/12
Word Count : 820
The Gigantic Society Mirror : Media.
Living in a society with a fierce hunger for capitalism generates an active promotion of companies' services and products which incites people to spend money on them. Advertisements and publicity have a strong influence on the companies’ marketing process, where creativity and innovation are the keys of attracting new customers, but the intrigue preserves on where should the limits for this advertisements be bounded in order for society not be exposed to things like violence through the media . In her essay, “ Two Ways A Women Can Get Hurt”, Jean Kilbourne - an award-winning author and educator who is best known for her works about media images effects on young people- emphasizes how violence ( specifically sexualized violence ) in our culture is present through the media, which she recognizes as a powerful mirror in which society is somehow shaped by. Kilbourne’s analysis suggests that erotism in advertising promotes pornography, which main goal , according to her, is to embraces the idea on people minds that women are objects used to fulfill men’s sexual desire ( Kilbourne 459). The use of the images in the essay serves as evidence to support the author’s message, where she invites the audience to interpret her arguments by applying appeals to reason while they visualize how inhuman and violent some advertisements are. In addition to her thesis, the author emphasizes that some advertisements foster the belief that women reward men with sex when they wear or buy their products ( Kilbourne 459 ). An equally significant aspect mentioned is that these advertisements produce a collateral damage that aims both genders, where individual ideas/actions coming from the images mentioned can be self-harming (Kilborne 467).
As mentioned before, Kilbourne explains in one of her paragraphs that certain...